Kroger can also deliver personalized offers via ClickList, such as this digital coupon for purchases of Annie's crackers or fruit snacks and Simple Truth (Kroger's private label) applesauce. marketing messages to let shoppers know it's a viable channel to purchase Conagra Brands at Kroger." Attracting Tech-Savvy Shoppers Kroger has been aggressively promoting ClickList through local market advertising, e-mail blasts and in-store communications. As Kroger builds on its e-commerce strategy, recent data from Catapult's Shopper Lab suggests that Kroger.com is attracting shoppers who are not only comfortable with digital technology, but are also frequently engaged in e-commerce. According to the survey, Kroger's brick-andmortar shoppers are similar in demographic composition and demonstrate many of the same cross-shopping behaviors as the respondents overall. However, Kroger.com shoppers have participated in a range of e-commerce behaviors at a much higher rate over the past 12 months JUNE 2017 SHOPPER MARKETING y 31http://www.Kroger.com http://www.Kroger.com