Shopper Marketing - June 2017

Shopper Marketing - June 2017 - 31 Kroger can also deliver personalized offers via ClickList, such as this digital coupon for purchases of Annie's crackers or fruit snacks and Simple Truth (Kroger's private label) applesauce. marketing messages to let shoppers know it's a viable channel to purchase Conagra Brands at Kroger." Attracting Tech-Savvy Shoppers Kroger has been aggressively promoting ClickList through local market advertising, e-mail blasts and in-store communications. As Kroger builds on its e-commerce strategy, recent data from Catapult's Shopper Lab suggests that Kroger.com is attracting shoppers who are not only comfortable with digital technology, but are also frequently engaged in e-commerce. According to the survey, Kroger's brick-andmortar shoppers are similar in demographic composition and demonstrate many of the same cross-shopping behaviors as the respondents overall. However, Kroger.com shoppers have participated in a range of e-commerce behaviors at a much higher rate over the past 12 months JUNE 2017 SHOPPER MARKETING y 31 http://www.Kroger.comhttp://www.Kroger.comTable of Contents for the Digital Edition of Shopper Marketing - June 2017ContentsShopper Marketing - June 2017 - IntroShopper Marketing - June 2017 - 1Shopper Marketing - June 2017 - 2Shopper Marketing - June 2017 - 3Shopper Marketing - June 2017 - ContentsShopper Marketing - June 2017 - 5Shopper Marketing - June 2017 - 6Shopper Marketing - June 2017 - 7Shopper Marketing - June 2017 - 8Shopper Marketing - June 2017 - 9Shopper Marketing - June 2017 - 10Shopper Marketing - June 2017 - 11Shopper Marketing - June 2017 - 12Shopper Marketing - June 2017 - 13Shopper Marketing - June 2017 - 14Shopper Marketing - June 2017 - 15Shopper Marketing - June 2017 - 16Shopper Marketing - June 2017 - 17Shopper Marketing - June 2017 - 18Shopper Marketing - June 2017 - 19Shopper Marketing - June 2017 - 20Shopper Marketing - June 2017 - 21Shopper Marketing - June 2017 - 22Shopper Marketing - June 2017 - 23Shopper Marketing - June 2017 - 24Shopper Marketing - June 2017 - 25Shopper Marketing - June 2017 - 26Shopper Marketing - June 2017 - 27Shopper Marketing - June 2017 - 28Shopper Marketing - June 2017 - 29Shopper Marketing - June 2017 - 30Shopper Marketing - June 2017 - 31Shopper Marketing - June 2017 - 32Shopper Marketing - June 2017 - 33Shopper Marketing - June 2017 - 34Shopper Marketing - June 2017 - 35Shopper Marketing - June 2017 - 36Shopper Marketing - June 2017 - 37Shopper Marketing - June 2017 - 38Shopper Marketing - June 2017 - 39Shopper Marketing - June 2017 - 40Shopper Marketing - June 2017 - 41Shopper Marketing - June 2017 - 42Shopper Marketing - June 2017 - 43Shopper Marketing - June 2017 - 44Shopper Marketing - June 2017 - 45Shopper Marketing - June 2017 - 46Shopper Marketing - June 2017 - 47Shopper Marketing - June 2017 - 48Shopper Marketing - June 2017 - 49Shopper Marketing - June 2017 - 50Shopper Marketing - June 2017 - 51Shopper Marketing - June 2017 - 52Shopper Marketing - June 2017 - 53Shopper Marketing - June 2017 - 54Shopper Marketing - June 2017 - 55Shopper Marketing - June 2017 - 56Shopper Marketing - June 2017 - 57Shopper Marketing - June 2017 - 58Shopper Marketing - June 2017 - 59Shopper Marketing - June 2017 - 60Shopper Marketing - June 2017 - 61Shopper Marketing - June 2017 - 62Shopper Marketing - June 2017 - 63Shopper Marketing - June 2017 - 64Shopper Marketing - June 2017 - 65Shopper Marketing - June 2017 - 66Shopper Marketing - June 2017 - 67Shopper Marketing - June 2017 - 68Shopper Marketing - June 2017 - 69Shopper Marketing - June 2017 - 70Shopper Marketing - June 2017 - 71Shopper Marketing - June 2017 - 72Shopper Marketing - June 2017 - 73Shopper Marketing - June 2017 - 74Shopper Marketing - June 2017 - 75Shopper Marketing - June 2017 - 76Shopper Marketing - June 2017 - 77Shopper Marketing - June 2017 - 78Shopper Marketing - June 2017 - 79Shopper Marketing - June 2017 - 80Shopper Marketing - June 2017 - 81Shopper Marketing - June 2017 - 82Shopper Marketing - June 2017 - 83Shopper Marketing - June 2017 - 84Shopper Marketing - June 2017 - 85Shopper Marketing - June 2017 - 86Shopper Marketing - June 2017 - 87Shopper Marketing - June 2017 - 88Shopper Marketing - June 2017 - 89Shopper Marketing - June 2017 - 90Shopper Marketing - June 2017 - 91Shopper Marketing - June 2017 - 92Shopper Marketing - June 2017 - 93Shopper Marketing - June 2017 - 94Shopper Marketing - June 2017 - 95Shopper Marketing - June 2017 - 96Shopper Marketing - June 2017 - 97Shopper Marketing - June 2017 - 98Shopper Marketing - June 2017 - 99Shopper Marketing - June 2017 - 100Shopper Marketing - June 2017 - 101Shopper Marketing - June 2017 - 102Shopper Marketing - June 2017 - 103Shopper Marketing - June 2017 - 104Shopper Marketing - June 2017 - 105Shopper Marketing - June 2017 - 106Shopper Marketing - June 2017 - 107Shopper Marketing - June 2017 - 108Shopper Marketing - June 2017 - 109Shopper Marketing - June 2017 - 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