Shopper Marketing - June 2017 - 29

ingredients, for example - as it looks to
further connect the online and in-store
shopping experience.
All of these activities are intended to
arm Kroger with the best offense versus
its ever-growing competition, which now
not only includes grocery rivals but also
mass, value and natural/organic retailers,
both online and offline. "Kroger knows
that it needs to achieve a higher level of
digital execution than what was required
even five years ago," says Steve Abdo, senior vice president and Kroger team leader at Catapult. "The Kroger shopper today
is seeing a much stronger link between all
of the retailer's digital assets, and this is
the key to creating a more cohesive and
satisfying overall shopping experience."

Using Digital To Increase Loyalty
Kroger is well-known for building customer loyalty and converting sales
through its data-targeting machine.
Now, it is finding ways to translate those
strengths into e-commerce. "Kroger is
using its 84.51 data to target shoppers
and introduce them to the expanded
digital and e-commerce offerings, and
ClickList is proving to be an effective vehicle for that outreach," notes Abdo.
Recent promotions illustrate how
Kroger is delivering personalized offers
via ClickList. In March, previous users of
the service received a digital coupon for
$12 off purchases of $50 or more when
using ClickList to buy Annie's crackers or
fruit snacks and Simple Truth (Kroger's

Category purchases: Kroger brick-and-mortar vs. Kroger.com
80%

79%
Kroger
Kroger.com

60%

40%

41%

40%

35%

34%
24%

25%

31%

31%
19%

20%

0%

27%

Groceries

Household
cleaning
products

Paper products
(e.g. toilet paper,
paper towels)

Personal care Health & wellness
products products (including
(e.g. shaving, over-the-counter
soap)
products)

22%

Pet food
& treats

23%
18%

Beauty
products

18% 19%

Baby
products

JUNE 2017 SHOPPER MARKETING y

29


http://www.Kroger.com http://www.Kroger.com

Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
Shopper Marketing - June 2017 - 10
Shopper Marketing - June 2017 - 11
Shopper Marketing - June 2017 - 12
Shopper Marketing - June 2017 - 13
Shopper Marketing - June 2017 - 14
Shopper Marketing - June 2017 - 15
Shopper Marketing - June 2017 - 16
Shopper Marketing - June 2017 - 17
Shopper Marketing - June 2017 - 18
Shopper Marketing - June 2017 - 19
Shopper Marketing - June 2017 - 20
Shopper Marketing - June 2017 - 21
Shopper Marketing - June 2017 - 22
Shopper Marketing - June 2017 - 23
Shopper Marketing - June 2017 - 24
Shopper Marketing - June 2017 - 25
Shopper Marketing - June 2017 - 26
Shopper Marketing - June 2017 - 27
Shopper Marketing - June 2017 - 28
Shopper Marketing - June 2017 - 29
Shopper Marketing - June 2017 - 30
Shopper Marketing - June 2017 - 31
Shopper Marketing - June 2017 - 32
Shopper Marketing - June 2017 - 33
Shopper Marketing - June 2017 - 34
Shopper Marketing - June 2017 - 35
Shopper Marketing - June 2017 - 36
Shopper Marketing - June 2017 - 37
Shopper Marketing - June 2017 - 38
Shopper Marketing - June 2017 - 39
Shopper Marketing - June 2017 - 40
Shopper Marketing - June 2017 - 41
Shopper Marketing - June 2017 - 42
Shopper Marketing - June 2017 - 43
Shopper Marketing - June 2017 - 44
Shopper Marketing - June 2017 - 45
Shopper Marketing - June 2017 - 46
Shopper Marketing - June 2017 - 47
Shopper Marketing - June 2017 - 48
Shopper Marketing - June 2017 - 49
Shopper Marketing - June 2017 - 50
Shopper Marketing - June 2017 - 51
Shopper Marketing - June 2017 - 52
Shopper Marketing - June 2017 - 53
Shopper Marketing - June 2017 - 54
Shopper Marketing - June 2017 - 55
Shopper Marketing - June 2017 - 56
Shopper Marketing - June 2017 - 57
Shopper Marketing - June 2017 - 58
Shopper Marketing - June 2017 - 59
Shopper Marketing - June 2017 - 60
Shopper Marketing - June 2017 - 61
Shopper Marketing - June 2017 - 62
Shopper Marketing - June 2017 - 63
Shopper Marketing - June 2017 - 64
Shopper Marketing - June 2017 - 65
Shopper Marketing - June 2017 - 66
Shopper Marketing - June 2017 - 67
Shopper Marketing - June 2017 - 68
Shopper Marketing - June 2017 - 69
Shopper Marketing - June 2017 - 70
Shopper Marketing - June 2017 - 71
Shopper Marketing - June 2017 - 72
Shopper Marketing - June 2017 - 73
Shopper Marketing - June 2017 - 74
Shopper Marketing - June 2017 - 75
Shopper Marketing - June 2017 - 76
Shopper Marketing - June 2017 - 77
Shopper Marketing - June 2017 - 78
Shopper Marketing - June 2017 - 79
Shopper Marketing - June 2017 - 80
Shopper Marketing - June 2017 - 81
Shopper Marketing - June 2017 - 82
Shopper Marketing - June 2017 - 83
Shopper Marketing - June 2017 - 84
Shopper Marketing - June 2017 - 85
Shopper Marketing - June 2017 - 86
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Shopper Marketing - June 2017 - 88
Shopper Marketing - June 2017 - 89
Shopper Marketing - June 2017 - 90
Shopper Marketing - June 2017 - 91
Shopper Marketing - June 2017 - 92
Shopper Marketing - June 2017 - 93
Shopper Marketing - June 2017 - 94
Shopper Marketing - June 2017 - 95
Shopper Marketing - June 2017 - 96
Shopper Marketing - June 2017 - 97
Shopper Marketing - June 2017 - 98
Shopper Marketing - June 2017 - 99
Shopper Marketing - June 2017 - 100
Shopper Marketing - June 2017 - 101
Shopper Marketing - June 2017 - 102
Shopper Marketing - June 2017 - 103
Shopper Marketing - June 2017 - 104
Shopper Marketing - June 2017 - 105
Shopper Marketing - June 2017 - 106
Shopper Marketing - June 2017 - 107
Shopper Marketing - June 2017 - 108
Shopper Marketing - June 2017 - 109
Shopper Marketing - June 2017 - 110
Shopper Marketing - June 2017 - 111
Shopper Marketing - June 2017 - 112
Shopper Marketing - June 2017 - 113
Shopper Marketing - June 2017 - 114
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Shopper Marketing - June 2017 - 116
Shopper Marketing - June 2017 - 117
Shopper Marketing - June 2017 - 118
Shopper Marketing - June 2017 - 119
Shopper Marketing - June 2017 - 120
Shopper Marketing - June 2017 - 121
Shopper Marketing - June 2017 - 122
Shopper Marketing - June 2017 - 123
Shopper Marketing - June 2017 - 124
Shopper Marketing - June 2017 - 125
Shopper Marketing - June 2017 - 126
Shopper Marketing - June 2017 - 127
Shopper Marketing - June 2017 - 128
Shopper Marketing - June 2017 - 129
Shopper Marketing - June 2017 - 130
Shopper Marketing - June 2017 - 131
Shopper Marketing - June 2017 - 132
Shopper Marketing - June 2017 - 133
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Shopper Marketing - June 2017 - 135
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Shopper Marketing - June 2017 - 137
Shopper Marketing - June 2017 - 138
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Shopper Marketing - June 2017 - 140
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Shopper Marketing - June 2017 - 150
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Shopper Marketing - June 2017 - 152
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