Shopper Marketing - June 2017 - 20

PROGRAMS

improved" products, as she cares increasingly less about material "stuff" and more about
achieving happiness.
"If we're in the stuff business, we need to
build that proposition around the value she's
looking for in her life," Liebmann said.
The "How America Shops" report found that
shoppers are more willing to pay for services
and solutions that reduce stress in their lives
and health-focused products that improve
their physical wellbeing. Shoppers also want
the opportunity to make discoveries in stores
and receive a customized selection.
However, what truly unites shoppers is the
concept of "easier, kinder" shopping; they prefer to visit places that provide them with a posi20

y SHOPPER MARKETING JUNE 2017

tive experience and contribute to their sense
of happiness. Although convenience and pricing factor into this experience, the retailers
who scored the highest with shoppers were
those that helped them use their time well, feel
smarter and showed them that they care.
According to Liebmann, to drive growth and
bring the "shopping goddess" back to their
stores, retailers ultimately need to develop dynamic strategies and programs that aim to give
her exactly what she wants, exactly where she
wants it.
"It's not about Amazon - not really," Liebmann said. "That's her default position when
we don't do a good job engaging her in a physSM
ical place."



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
Shopper Marketing - June 2017 - 10
Shopper Marketing - June 2017 - 11
Shopper Marketing - June 2017 - 12
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Shopper Marketing - June 2017 - 15
Shopper Marketing - June 2017 - 16
Shopper Marketing - June 2017 - 17
Shopper Marketing - June 2017 - 18
Shopper Marketing - June 2017 - 19
Shopper Marketing - June 2017 - 20
Shopper Marketing - June 2017 - 21
Shopper Marketing - June 2017 - 22
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Shopper Marketing - June 2017 - 26
Shopper Marketing - June 2017 - 27
Shopper Marketing - June 2017 - 28
Shopper Marketing - June 2017 - 29
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Shopper Marketing - June 2017 - 31
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Shopper Marketing - June 2017 - 38
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Shopper Marketing - June 2017 - 40
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