Shopper Marketing - June 2017 - 2
Quotient Acquires Crisp
Mountain View, Calif. - Quotient Technology has agreed to
acquire Crisp Media, a mobile marketing and advertising
company headquartered in New York. The deal is expected
to close by the end of the second quarter of 2017.
Crisp, which delivers shopper marketing campaigns for
CPGs and retailers, possesses mobile media expertise and
a technology platform that complements Quotient's existing promotions and media offerings, according to Quotient
president and chief operating officer Mir Aamir.
"The convergence of digital media, offers, mobile and data
is happening everywhere, and we're right at the center of
it with our retailer and CPG relationships and our ability to
convert campaigns into sales," Aamir said. "So although we
were in the market already and delivering these kinds of campaigns, we had been thinking about whom to partner with to
accelerate our strategy. And Crisp seems the perfect fit."
"We're thrilled to join [Aamir, chief executive officer Steven Boal] and the Quotient family," said Jason Young, Crisp's
CEO, in a prepared statement. "We believe Quotient's scale,
solutions and data will make a great combination with the
mobile shopper activation business we've built at Crisp over
the last several years."
Quotient was founded by Boal in 1998 as Coupons.com
and has been doing mobile media and digital promotions
for years. "But Crisp adds a lot of technology, some great
relationships with CPGs and particularly shopper agencies,
and years of experience with interactive mobile advertising," Aamir said. "Combining all that with our retail network
and proprietary shopper data, plus their great ability to attribute media campaigns to in-store sales, will strengthen
our capabilities at all levels."
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