Shopper Marketing - June 2017 - 152
Solutions and Insights to
Drive Progress in E-commerce
To serve the CPG community as it navigates the
e-commerce marketplace, IRI has built the industry's
leading e-commerce suite of solutions.
E-commerce data sources are fragmented and data
quality is inconsistent. Integration requires significant
investment in resources and access to best in-class
data, which is simply too heavy a burden for most CPG
companies. Additionally, with key online retailers not
participating in the data-sharing ecosystem, very few
insights providers have the capabilities and methodologies to accurately fill the data gaps. To provide a
framework for solid online strategies, IRI's E-Market
Insights-Private Cloud™ enables the integration of
multiple e-commerce data sources either supplied by or
customized for each client. Key benefits include:
Secure integration of IRI and client data
Visualization on IRI's Liquid Data®'s Unify™
Broader metrics based on custom projections:
Accurate category views and cross-category
In-depth brand performance reviews
Monitoring key online indicators
Ability to make real-time adjustments
Reaching and activating online shoppers
At the heart of IRI's Private Cloud solution is IRI's
E-Market Insights™, which offers an unparalleled view
of the online market. Offering a complete read of the
U.S. e-commerce universe, IRI's E-Market Insights
reports online dollar sales and parent company, as
well as brand shares projected to represent the total
U.S. e-commerce channel. With three years of back
data (2014-2016) and more than 90 categories, these
comprehensive data and insights provide a solid and
in-depth foundation for e-commerce strategic planning across segments and markets.
IRI also delivers a comprehensive suite of shopper
diagnostics solutions to complement the market measurement-focused E-Market Insights:
* retailer-level views
* additional product granularity
* custom client product hierarchies
* digital shelf causal factors (pricing, assortment, search rank, reviews)
With integrated IRI and client data and digital shelf
data from Clavis Insight, users generate a true omnichannel market view customized and calibrated to
meet specific and unique needs, based on the client's
strategy and goals.
On one platform and in a fully harmonized fashion
across dimensions including time, geography, product
and measures, users achieve seamless, efficient, indepth data sets and insights. They can more easily and
more accurately build the foundation for successful
e-commerce execution through:
Omnichannel Insights™ - Identify top-performing and emerging shopper segments.
Path-to-Purchase Insights™ - Illuminate
websites most frequently visited prior to an
online purchase of specific categories, which
allows users to recognize key points of shopper engagements; quantify conversion success
rates when certain retailers are present in the
path to purchase, allowing for an assessment
of lost sales opportunities and competitive
Consulting-style engagements to address
broader organizational strategies.
BUILD a presence on e-tailer sites as good as owned-brand web pages.
DRIVE shoppers to your brand presence on e-tailer sites with media executions.
EARN online through integrated marketing and media executions online and in-store.
To build a road map to execute, win and
grow with e-commerce, contact IRI.