Shopper Marketing - June 2017 - 136
The Guide to Digital Incentive Platforms * 2017
MEASURE AND MAXIMIZE EVERY CAMPAIGN
Ansa is the digital solution from Retail Solutions Inc., the SaaS company that transforms data into value - in the store, on the shelf and
with shoppers worldwide. Ansa enables over 50 of the world's largest CPG companies and their agencies measure and improve the
performance of their campaigns running in support of the nation's leading retailers, including Walmart, Target, Kroger, Safeway, Ahold,
Walgreens and Family Dollar. Ansa automatically optimizes and measures online campaigns based on daily, store-level sales analytics.
Ansa is available through Ad Networks and Trading Desks and for Agency media planners. In case you wonder, Ansa is a Latin word
meaning "the connecting ends of a loop"; Ansa closes the loop between advertising and in-store sales, which is why we love the name!
WHAT MAKES US DIFFERENT
Ansa is the only service that proves and improves in-store performance in three phases: before, during and after every campaign:
* Ansa increases targeting efficiency up to 50% by identifying the most important stores for every campaign
* Ansa automatically optimizes to the highest performing stores during the flight
* Ansa delivers post-campaign measurement and insights, one week after each campaign ends
Ansa is used by over 50 of the world's largest CPG companies and 13 leading Shopper Marketing Agencies to prove and improve the
performance of their campaigns running in support of the nation's leading retailers. To date, Ansa has helped target, optimize and measure
over 500 digital shopper marketing campaigns.
And now the best part: it is ultra-simple. All you need to do is ask for "Ansa inside".
WHO WE ARE
Ansa is the digital solution from Retail Solutions Inc., the
SaaS company that transforms data into value - in the
store, on the shelf and with shoppers worldwide. Ansa
automatically optimizes and measures online campaigns
based on daily, store-level sales analytics.
* Ad Networks
Director, Business Development for Ansa
Over 50 of the world's leading CPG marketers and their
agencies turn to Ansa when they want to maximize and
improve their impact on in-store sales. Ansa, powered
by Retail Solutions Inc. (RSi), utilizes daily store-level
POS data to automatically target, optimize and measure
digital marketing campaigns for leading CPGs, Agencies,
Trading Desks and Ad Networks.
* Trading Desks
PRODUCTS & SERVICES
* Ansa delivers automated store-level targeting,
optimization and measurement to maximize
every shopper marketing dollar.
* Since 2014, Ansa has been utilized by
shopper marketers and media planners
through integrated ad partners, to measure
and maximize their campaigns run on leading
* Now Ansa is also available for Trading Desks
and Agency media planners.
RSi - Retail Solutions, Inc.
201 Ravendale Drive,
Mountain View, CA 94043