Shopper Marketing - June 2017 - 132
The Guide to Digital Incentive Platforms * 2017
YOU THINK YOU KNOW.
BUT YOU HAVE NO IDEA.
An American household brand name for over 60 years, Publishers Clearing
House may be best known for our surprise sweepstakes prizes. You might think
that's all we are.
But PCH is more than just big checks. We are America.
Each month, PCH engages with millions of Americans who come to our sites
and apps to enter our sweepstakes, play our games, and shop for products.
We're part of our customers' lives, engrained in their daily routines.
We give them content, value, and enjoyment. In return, they give us their
attention-and a deep understanding of their families, values, habits, purchases,
WE ENGAGE WITH AMERICAN
AND YOU CAN, TOO.
America is changing at a rapid pace-and so is
the way that American families are buying and
consuming products. With busier schedules and
nearly unlimited access to information, consumers
are looking for simple solutions to make their lives
easier. In this new reality, you need to understand
your audience at a deeper level than ever before to
create the personal connections that people crave.
That's where PCH/Media comes in.
WHO WE ARE
PRODUCTS & SERVICES
PCH/Media is the digital advertising arm of Publishers
Clearing House, the largest US direct marketing company
and a premium entertainment and shopping destination.
We offer creative digital media and audience solutions
to help marketers identify the right people and persuade
them to buy.
* Digital Media. Access our digital media and
data through managed service or private
marketplace solutions for video and display on
desktop and mobile.
Director of Shopper Marketing
With nearly $1 billion in annual product sales, PCH
doesn't just talk about shopper marketing-we actually
live it. PCH's robust first-party data set and 60+ years
of direct marketing experience help you impact the
shopper journey across digital channels.
* Apparel & Jewelry
* Health & Fitness
* Beauty & Cosmetics
* Home & Garden
* Consumer Packaged
* Customized Segmentation. Target segments
of PCH's premium first-party audience for
remarketing, loyalty, or exclusions.
* Custom Creative. Stand out from the crowd
with beautiful ads designed just for you.
* Audience Analysis. Get detailed post-campagin
reports for exclusive insights into converters'
demographics, behaviors, and interests.
* Shopper Surveys. Uncover new shopper
insights to drive better targeting, more
effective messaging, and incremental sales.
* Portable Packaged Segments. Leverage the
power of PCH's first-party audience across
other premium sites and apps.
Sr Director, US Sales