Shopper Marketing - June 2017 - 130
The Guide to Digital Incentive Platforms * 2017
Inmar's ability to match content to audience based on actual purchase
behavior and demonstrated levels of brand engagement gives brands and
retailers a competitive advantage in a marketplace where shoppers demand
relevant, personalized engagement. Leveraging Inmar's shopper research,
advanced analytics and access to POS transaction data from more than
63 million households and over 1.1 billion baskets, brands and retailers can
gain a deeper understanding of shopper behavior and use it to develop
optimized campaigns and promotions that drive results.
SHAPE THE PATH-TO-PURCHASE.
The organic content and authentic voices of the Collective Bias' growing
community of more than 8,500 influencers comprise the kind of messaging
that today's shoppers embrace. The immersive experiences created by
Collective Bias' content-rich campaigns inform and affect consumer
decisions all along the path-to-purchase. With the option to connect
promotions to these campaigns, marketers have a turnkey strategy for
advancing brand objectives at every stage of the shopper journey.
With an expansive, nationwide digital promotion network reaching 36 million
shoppers and 45% of digital retailer rooftops in the U.S., Inmar enables brands
to activate shoppers on a national, regional or retailer-specific basis. Through
Inmar's innovative technology and proprietary platforms, brands can directly
engage millions of shoppers online and via mobile channels with personalized,
sales-driving offers. Inmar's load-to-card and print-at-home promotion
solutions provide marketers with flexible, customizable options for
propelling shoppers to action while optimizing promotion spend.
WHO WE ARE
PRODUCTS & SERVICES
We are an industry innovator with more than 37
years' experience providing clients with actionable
shopper insights, advanced campaign analytics and
comprehensive, data-driven promotion solutions
that enable superior shopper engagement both
pre-shop and in-store.
Inmar has the most robust promotions platform in
the marketplace - representing a single, strategic
resource for brands and retailers to create, execute,
and assess holistic, omni-channel promotions.
Roy Simrell, President and Chief Client Officer
Our offerings include:
Wes Horvath, Vice President, Promotion Sales
* Shopper Analytics
We are expert at helping brands and retailers grow
share and drive revenue by enabling true 1:1 shopper
engagement that delivers targeted, equity-building
content matched with motivating promotional offers.
John Ross, President, Promotion Network
Bill Sussman, President, Collective Bias
and SVP, Inmar
* Digital Promotions
* Retail Analytics
* Trade Promotions
* Promotion Analytics
* Influencer Promotions
* Coupon Processing and Settlement
Vice President, Product Marketing