Shopper Marketing - June 2017 - 126

The Guide to Digital Incentive Platforms * 2017

ADVERTISEMENT

SHOPTIVITY

FANDANGOREWARDS.COM

CHANGING THE CASUAL BUYER TO A
LOYAL CUSTOMER
As an experiential rewards provider, Fandango Rewards provide experiences that
consumers want. Our experiential rewards start with our movie ticket and access
to a massive entertainment audience across a movie's entire lifecycle. Our movie
ticket provides access screens throughout the US and our Fandango movie website
can provide exclusive trailers, video clips and interviews. Included for movie-goers
is entertainment content, movie guides and blogs. Consumers can quickly access
with their rewards show times, theater listing and fan ratings and reviews.
In 2016, Fandango issued over 100 million reward codes to over 700 clients,
including Dr. Pepper Snapple Group, Doritos, Kellogg's, Minute Maid, Gillette, Kohl's,
Schick, Kimberly-Clark, General Mills, Unilever, and many other blue-chip brands.
Customized Digital Rewards Designed to Surprise and Delight

FANDANGO A HOUSEHOLD
BRAND NAME

All of our rewards can be delivered digitally to a mobile device or computer,
therefore eliminating expensive fulfillment costs and delivering instant gratification.

Fandango's powerful brand recognition and
large user base make it an attractive partner for
brands and retailers

Our rewards are customized to surprise and delight consumers. No matter
what industry you are in we can change the casual buyer into a loyal customer.
Promotional codes from Fandango Rewards enable consumer brands and services
to offer their customers and employees incentives not only for movie tickets,
but for digital downloads, e-Gift cards and Visa® Rewards Virtual Accounts
accepted at millions of locations and online e-commerce sites nationwide.

Fandango is a household name. At least 95% of shoppers
in a recent consumer survey are familiar with Fandango
and over half are either current or former users. Almost
all shoppers are able to attribute meaning to Fandango's
logo. This creates a distinct opportunity to feature the
Fandango logo with the partner brand to increase sales.

Now Offering a Home Entertainment Reward;
Online FanShop

As would be expected, Fandango users are highly
attracted to movie rewards and are a valuable audience to
attract. They tend to skew younger (millennials), female,
highly educated, in a higher income bracket and are
more susceptible to the impact of rewards on shopping
behavior than the average shopper. Shoppers evaluated
three Fandango branded rewards (a multi-brand reward,
a no purchase necessary/chance to win reward, and a
single brand reward).

With FandangoNOW our new home entertainment
reward offer introduced last year, we can now offer
a movie streaming option to our brand clients.
With this video-on-demand option, we can offer your
clients more than 40,000 movie and TV titles that
can be accessed as a rental or purchase on any ROKU,
smart TV, tablet or smart phone and requires no
subscription. Fandango recently created FanShop, an
online store that can offer movie fans popular movie
premium items.

About half of shoppers would participate in any of the
Fandango rewards formats. Additionally, one-third of
shoppers find a Fandango movie reward a highly
appealing alternative to cash discounts.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

Fandango Rewards a division of Fandango, a wholly
owned company of NBCUniversal and the Comcast
Corporation, is one of the world's leading media and
entertainment companies. Fandango Rewards has over
25 years of delivering corporate incentives and rewards in
the business-to-business category.

* Movie Rewards
* Fandango Movie Rewards
* Guaranteed admission to more than
32,000 screens in the US, Brazil and Latin
America
* Hollywood Movie Money
* access to over 36,000 screens nationwide
* FandangoNOW
* Over 40,000 TV and movie titles to
stream from and new titles added
everyday
* Fandango FanShop
* Movie-themed premium items
* Movie Concession Rewards
* Shopping Rewards
* e-Gift Card portfolio of more than 100 retail
prepaid cards
* Visa® Rewards Virtual Accounts
* Web Based Custom Loyalty Platform

Jason Davis, SVP and General Manager
Keith Davis, Director of Sales Operations
Kevin Green Director of Promotional Sales
Jeff Turose, Promotional Sales Manager/
Shopper Marketing

EXPERTISE
*
*
*
*

* Movie Specific
Promotions
* Frequency Programs
* Gift With Purchase

Loyalty Programs
Sweepstakes
Test Drive/Sampling
Media Buys

INDUSTRIES SERVED
*
*
*
*
*

CPG Industries
Beverage
Restaurants & QSR
Financial Services
Insurance

*
*
*
*
*

Telecom
Travel/Airlines/Lodging
Auto
Health and Beauty
Technology

MAJOR CLIENTS
* All Major Movie
Studios
* Procter and Gamble
* Humana
* T Mobile
* Walmart
* Target

* Coca-Cola
Corporation
* Dr. Pepper
* Kellogg's
* McDonalds
* All major
supermarket chains

CONTACT
Jason Davis
SVP and General Manager, Fandango Rewards
jdavis@fandango.com


http://www.FANDANGOREWARDS.COM

Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
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