Shopper Marketing - June 2017 - 122

Editorial Index Companies named in the editorial columns of this issue are listed below.
3M  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 114
Ace Hardware  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 118
Ahold Delhaize  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14, 111

Geometry Global  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .
 .  .  .  .  . 79, 81, 88, 90, 97, 99, 103, 105
H-E-B  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 113

Quotient  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2
RB  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120
Reddit .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 65

Hickies  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 9

Retail Prophet  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 24

Hershey Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 76

Richards Group, The  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17

Home Depot, The .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 118

RR Donnelly  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17

Ibotta  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17

Saatchi & Saatchi X .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 108

Bissell Homecare  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 48

inMarket  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 67

Saputo Dairy Foods  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 85

BJ's Wholesale Club  .  .  .  .  .  .  .  .  .  .  .  .  .  . 110

Intel .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 108

SBM Life Science .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

Breaktime Media  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

International Paper  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17

Scotts Miracle-Gro Co .  .  .  .  .  .  .  .  .  .  .  . 118

Catapult .  .  .  .  .  .28, 29, 30, 31, 33, 36, 87

Instagram  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 64

ShopRite  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 84

Central Garden & Pet Co .  .  .  .  .  .  .  .  . 120

Johnson & Johnson  .  .  .  .  .  .  .  .  .  .  .  .  .  . 102

Shoptology .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 22

Clorox Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 118

Johnsonville Sausage  .  .  .  .  .  .  .  .  .  .  .  .  . 12

Stanley Black & Decker  .  .  .  .  .  .  .  .  .  .  . 118

Coca-Cola Co ., The  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 94

Kellogg Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

Stitch Fix  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8

Colgate-Palmolive  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 82

Kolcraft  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 72

Target  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .17, 79, 110

Conagra Brands .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 30

Kroger  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .
 .  .  . 28, 29, 30, 31, 33, 34, 35, 36, 113

TerraCycle  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 65

Amazon  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2
Anheuser-Busch  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 68
Applied Merchandising
Concepts .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17

Crisp  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2
CVS/pharmacy .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 112

Leo Burnett/Arc .  .  .  .  .  .  .  .  .  . 95, 101, 108

Tiesta Tea  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 9
Tom's of Maine  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 65

Libman Co ., The  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 118

TPN  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 76

Lowe's  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .66, 118

TracyLocke  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 71

Mars Inc .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 86

Unata  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

Mars Agency, The .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 83

Unilever  .  .  .  .  .  .  .  .  .  .  .  .  .  . 78, 96, 98, 104

McGarryBowen  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14

United Industries  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 118

MilkPEP  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 92

Verifone  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

Mondelez International  .  .  .  .  .  .  .  .81, 90

Waze .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 68

Natural Insight .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

Walgreens .  .  .  .  .  .  .  .  .  .  .  .96, 98, 100, 111

Newell Brands  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

Walmart .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17, 112

Partners + Napier .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 85

Weber-Stephen Products .  .  .  .  .  .  .  .  . 118

PepsiCo/Frito-Lay  .  .  .  .  .  .  .  .  .  .  .  .  .  .38, 71

Whole Foods  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 36

Performics .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 107

Woobox .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

Philips .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 116

WSL Strategic Retail .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18

Gas Station TV  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

Pop-Dot .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

Yankee Candle Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 114

Georgia-Pacific  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .2, 106

Procter & Gamble .  .  .  .  .  .  . 101, 108, 118

Zenith Optimedia .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 107

Deere & Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120
Dennis East International .  .  .  .  .  .  .  .  . 115
Dollar General  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 74
Dr Pepper Snapple Group  .  .  .  .  .  .  .  .  . 14
Droga5 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 107
Dunkin' Donuts .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 68
Enviroscent  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 115
Facebook .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 64
Fandango  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17
FCB/RED .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .73, 93
Field Agent  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 67
Freudenberg Household
Products .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

122

y SHOPPER MARKETING JUNE 2017



Table of Contents for the Digital Edition of Shopper Marketing - June 2017

Contents
Shopper Marketing - June 2017 - Intro
Shopper Marketing - June 2017 - 1
Shopper Marketing - June 2017 - 2
Shopper Marketing - June 2017 - 3
Shopper Marketing - June 2017 - Contents
Shopper Marketing - June 2017 - 5
Shopper Marketing - June 2017 - 6
Shopper Marketing - June 2017 - 7
Shopper Marketing - June 2017 - 8
Shopper Marketing - June 2017 - 9
Shopper Marketing - June 2017 - 10
Shopper Marketing - June 2017 - 11
Shopper Marketing - June 2017 - 12
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Shopper Marketing - June 2017 - 16
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