Shopper Marketing - May 2017 - 86

Dr Pepper Batman vs.
Superman Case History

While rewards programs clearly demonstrate a sustained
and positive impact on shopper behavior, calibrating
the right reward is equally important. And since almost
everyone watches movies, this type of entertainment
reward has shown a significant impact on rewards program
performance. From streaming at home to going to a modern dinner theater, movies are so ubiquitous that viewing
is at an all-time high. This is especially true of younger
shoppers. According to the survey, more than 90% of
millennials stream movies at least once a month, and over
half go out for a movie at least as often. Two in 5 shoppers
found the idea of movie rewards "highly appealing." These
numbers are significantly higher for millennials, parents
and frequent movie goers and streamers. Movie rewards
make an excellent partner because these frequent movie
viewers, "moviephiles," are an attractive audience for
shopper marketing. These shoppers tend to be younger,
higher income, well-educated, and more frequent shoppers. They are also more likely than the average shopper
to change shopping behavior based on a promotion.
DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. ©2016 Dr Pepper/Seven Up, Inc.
BATMAN V SUPERMAN: DAWN OF JUSTICE and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc.

Reward certificate is valid towards one admission (up to $5.00 total value) to see
Batman v Superman: Dawn of Justice or any other movie in theaters.

DPSG's sales goal was to move over 41.75
million Dr Pepper products over three
months across two key retail distribution
channels of convenience stores and large
supermarket chains.
The promotion hinged on a state-of-the-art mobile
receipt validation platform that allowed consumers
to instantly activate their movie rewards. Dr Pepper
also leveraged Fandango's social media resources.
The promotion appeared in Fandango's weekly
FanMail email newsletter reaching nearly 12 million
Fandango movie fans. Additional social media
benefits included:
61+ million visits to Fandango.com to view
the Dr Pepper offer
2+ million visitors and subscribers to Fandango's Facebook and Twitter
More than 52% of all movie ticket purchases
in the U.S. are influenced by Fandango
The Fandango/Dr Pepper movie-specific promotion
was extremely successful. All 42 million Dr Pepper products in the shopper marketing campaign
featured the Fandango brand. More than 56,000
consumers went online to Fandango branded websites to activate movie tickets at over 1,300 national
storefronts.

Sponsored Content

Certificate expires May 31, 2016
Certificate is valid at participating theaters at any showing including those designated as "no coupons, no passes" in local theater guides.
For participating theater locations please visit www.hollywoodmoviemoney.com and enter locator code 42310.
For Customer Support visit www.HMMHelp.com
CUT ALONG DOTTED LINE BEFORE PRESENTING TO THEATER.

TERMS & CONDITIONS FOR USE
For Customer Support visit www.HMMHelp.com

This reward certificate has a unique code that
allows a one-time movie theater admission which
cannot be returned or exchanged for cash or
refund.
Attempts to use this code for anything other than
a movie theater admission or to use it after the
expiration date will result in denial of the
transaction and is deemed fraud by the sponsor.
Any such attempted use will be subject to all
penalties allowed by law.
No reproductions will be accepted.
No change will be provided to consumer.
Not valid for online use or purchase of gift cards.
Not for resale; void if sold or exchanged.
Void after use.
Cannot be replaced if lost, stolen or destroyed.
Cash value 1/100th of one cent.
Valid in the United States only.

LOCATOR CODE 42310

Valid towards one movie admission (up to $5.00 total talue) to see
Batman v Superman: Dawn of Justice or any other movie in theaters.
Certificate expires May 31, 2016

BOX
OFFICE EMPLOYEE INSTRUCTIONS
Manually enter the unique 16-digit certificate number
and your admission price up to $5.00 into your
theater's point of sale system like any credit card.
Certificate must be used in one transaction.
If the certificate value is less than your admission price
perform a split tender transaction and collect the
difference from the consumer FIRST.
Theater personnel please dial 866.640.0676 for processing questions.

$ THEATER USE

05/16

VALUE UP TO $5.00

MM/YY

Movie certificate is powered by Fandango Loyalty Solutions, LLC.

12200 90064
W OLYMPIC BLVD
ADDRESS

LOS ANGELES, CA
ZIP CODE

05/31/16
SECURITY
CODE

EXPIRATION
DATE

© 2016 Fandango Loyalty Solutions, LLC.
All Rights Reserved.

Fandango's expertise in designing shopper marketing promotions optimizes the impact of their rewards
programs. Redemption method drives program response.
The survey also revealed that over 80% of shoppers will
likely redeem rewards offered via online voucher codes.
And there are no significant age skews as seen with other
distribution methods. Shoppers prefer straightforward
programs and are reluctant to participate in "complicated" promotions. This aligns with Fandango's direct and
uncomplicated digital redemption methods. The appeal
of rewards can vary widely across key segments. Millennials and parents are much more interested in experiencebased promotions. And, not surprisingly, heavy movie
watchers and Fandango users are more likely to find movie rewards to be highly appealing. Almost all participants
found Fandango rewards easy to understand and about
two-thirds rated them as appealing, a good value and
unique. Featuring the Fandango brand when publishing a
promotion is important for brands and retailers because


http://www.hollywoodmoviemoney.com http://www.HMMHelp.com http://www.HMMHelp.com http://www.Fandango.com

Table of Contents for the Digital Edition of Shopper Marketing - May 2017

Contents
Shopper Marketing - May 2017 - Intro
Shopper Marketing - May 2017 - 1
Shopper Marketing - May 2017 - 2
Shopper Marketing - May 2017 - 3
Shopper Marketing - May 2017 - Contents
Shopper Marketing - May 2017 - 5
Shopper Marketing - May 2017 - 6
Shopper Marketing - May 2017 - 7
Shopper Marketing - May 2017 - 8
Shopper Marketing - May 2017 - 9
Shopper Marketing - May 2017 - 10
Shopper Marketing - May 2017 - 11
Shopper Marketing - May 2017 - 12
Shopper Marketing - May 2017 - 13
Shopper Marketing - May 2017 - 14
Shopper Marketing - May 2017 - 15
Shopper Marketing - May 2017 - 16
Shopper Marketing - May 2017 - 17
Shopper Marketing - May 2017 - 18
Shopper Marketing - May 2017 - 19
Shopper Marketing - May 2017 - 20
Shopper Marketing - May 2017 - 21
Shopper Marketing - May 2017 - 22
Shopper Marketing - May 2017 - 23
Shopper Marketing - May 2017 - 24
Shopper Marketing - May 2017 - 25
Shopper Marketing - May 2017 - 26
Shopper Marketing - May 2017 - 27
Shopper Marketing - May 2017 - 28
Shopper Marketing - May 2017 - 29
Shopper Marketing - May 2017 - 30
Shopper Marketing - May 2017 - 31
Shopper Marketing - May 2017 - 32
Shopper Marketing - May 2017 - 33
Shopper Marketing - May 2017 - 34
Shopper Marketing - May 2017 - 35
Shopper Marketing - May 2017 - 36
Shopper Marketing - May 2017 - 37
Shopper Marketing - May 2017 - 38
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Shopper Marketing - May 2017 - 40
Shopper Marketing - May 2017 - 41
Shopper Marketing - May 2017 - 42
Shopper Marketing - May 2017 - 43
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