Shopper Marketing - May 2017 - 80

INSTITUTE STRATEGIST
snack foods that are made without artificial preservatives, flavors and colors. And
it recently removed artificial trans fats
from all of its Gold Emblem and Gold Emblem Abound products ahead of the Federal Food and Drug Administration's 2018
deadline for manufacturers.
"Since becoming the first and only national pharmacy chain to end the sale of
cigarettes and other tobacco products, the
number one thing we've heard from our
customers is the desire for healthier food
options," Judy Sansone, senior vice president, front-store business, said in a media
release. "We are continuing to expand the
assortment, volume and shelf space dedicated to better-for-you foods and snacks
offered in our stores nationwide to make
healthier snacking easier and more convenient for our customers."
The retailer additionally is emphasizing
its "Fit Choices" food-labeling program
across multiple P-O-P materials including framed signs, violators, shelf signs
and cooler clings. Through the program,
qualifying national-brand and private-

80

y SHOPPER MARKETING MAY 2017

label products earn a color-coded shelf
tag identifying them as "Organic," "Heart
Healthy," "Gluten Free," a "Good Source of
Protein," "Sugar Free" or "Non-GMO Product Verified." Products that fit multiple labels only get one tag; CVS works with the
manufacturers to determine which is most
appropriate.
Weekly circular features employing
themes such as "Healthier. Smarter. Tastier" as well as periodic Facebook and Twitter updates support the health-focused
efforts.
CVS halted tobacco sales in 2014 despite
the loss of revenue in a move that hasn't
been followed by any other major drugstore chains. Parent company CVS Caremark Corp. concurrently changed its name
to CVS Health to better reflect its broader
commitment to health care. CVS Health
includes the retail business CVS/pharmacy;
a pharmacy benefit management business
called CVS/caremark; walk-in medical clinics referred to as CVS/minuteclinics; and
an expanding specialty pharmacy services
SM
provider called CVS/specialty.



Table of Contents for the Digital Edition of Shopper Marketing - May 2017

Contents
Shopper Marketing - May 2017 - Intro
Shopper Marketing - May 2017 - 1
Shopper Marketing - May 2017 - 2
Shopper Marketing - May 2017 - 3
Shopper Marketing - May 2017 - Contents
Shopper Marketing - May 2017 - 5
Shopper Marketing - May 2017 - 6
Shopper Marketing - May 2017 - 7
Shopper Marketing - May 2017 - 8
Shopper Marketing - May 2017 - 9
Shopper Marketing - May 2017 - 10
Shopper Marketing - May 2017 - 11
Shopper Marketing - May 2017 - 12
Shopper Marketing - May 2017 - 13
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Shopper Marketing - May 2017 - 15
Shopper Marketing - May 2017 - 16
Shopper Marketing - May 2017 - 17
Shopper Marketing - May 2017 - 18
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Shopper Marketing - May 2017 - 20
Shopper Marketing - May 2017 - 21
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Shopper Marketing - May 2017 - 43
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