Shopper Marketing - May 2017 - 75
This corrugated tower from Lindt
& Sprungli's Ghiradelli featured an
assortment of outstanding chocolates
in brightly decorated packages. For
shoppers, the display surely was hard
to resist. And for store personnel, the
display was easily reloaded.
This beautifully designed and decorated
four-sided corrugated pallet unit from McKee
Foods' Little Debbie stocked enough Christmas-themed cakes to make every shopper's
mouth water in anticipation. Give the brand
extra points for proudly labeling the header
and the packages "Christmas" rather than the
more politically correct "holiday."
Joe Ricci is an industry expert in
P-O-P merchandising. He is the
founder of Beacon Concepts Inc.,
Surprise, Ariz. Please offer your
comments to him at firstname.lastname@example.org.
MAY 2017 SHOPPER MARKETING y