Shopper Marketing - May 2017 - 74
RICCI AT RETAIL
Shoppers undoubtedly took note of these four displays
Lego 'Star Wars'
If the Lego Group needed help garnering attention for its "Star Wars" items, this
display certainly solved any in-store visibility problems. Shoppable from both
sides, the corrugated floor elements were
perfect for this main-aisle location.
The impossible-to-miss inflatable
A magnet for spaceship was a magnet for kids
and shoppers from 50 feet away
and added to the overall strength
of the presentation.
Duracell, Energizer and Rayovac
This attractive, four-sided corrugated
pallet unit brought together major
battery brands - Berkshire Hathaway's
Duracell, Energizer Holdings' Energizer and
Spectrum Brands' Rayovac - during the holiday
season. Topped with an eye-catching red bow,
this tower of power was certain to solve that
"batteries not included" problem.
y SHOPPER MARKETING MAY 2017