Shopper Marketing - May 2017 - 67
Keeping Executives Up to Date on Shopper Marketing Trends
REGISTER FOR FREE!
Mobile Creative - A Critical
Component for Mobile
May 11, 2017, 1 p.m. CST
Risa Andersen, Director, Digital Marketing & Shopper Conversion, PepsiCo
Risa Crandall, SVP - Managing Director, Crisp
While mobile marketing has grown as a tool for shopper marketers, location
targeting has become a central topic of conversation. But for marketers
seeking to drive successful shopper activation, creative execution is equally
important to deliver optimal program success.
Mobile shopper ads range from simple banners, to powerful interactive units
with a broad range of capabilities. Today's ads can animate, expand or overlay
screens, include incentive feeds, connect to loyalty programs, tap into a
phone's native functionalities, play video and much more. Rich ads can even
change "on-the-fly" based on factors like weather, location, and health indices.
This iSeminar will explore ad creative as an essential component for driving
measurable success in mobile shopper campaigns. Attendees will:
* Take a detailed look at today's mobile ad formats, features and capabilities,
and how they can be used to support specific shopper objectives.
* Review campaigns that have used creative effectively to improve results.
* Examine data supporting the connection between rich, shopper-enabled,
interactive creative and improved campaign performance against shopper
Register today at p2pi.org/iseminars
Questions? Call Ann at (773) 992-4448