Shopper Marketing - May 2017 - 57
Restaurant chain Denny's scored a viral hit recently with one tweet - a
reminder of the power of good digital content to pull in some brand love.
Several media outlets publicized the Twitter post after it registered such
positive reaction. The tweet played with a recent trend of the "zoom in meme."
Denny's posted a photo of delicious pancakes and asked users to click to zoom in on
the image. The user's eye naturally read very small words found in the photo. It started with inside the syrup, which directed you to look in the left corner, which directed
you to look in the right corner, which directed you to look in the upper left corner,
which directed you to look in the butter, and lastly be greeted with this hidden text:
"has this distracted you from overwhelming existential dread lol." At the time of this
writing, the joke had been retweeted 118,536 times and liked by more than 165,000
people. It was Denny's most popular tweet ever.
MAY 2017 SHOPPER MARKETING y