Shopper Marketing - May 2017 - 56
The iconic M&M's candy from
Mars Inc. put forth a social effort
called "Bite-Size Beats" that gave
consumers a chance to record a
song using a host of pre-recorded
beats, effects like whistles, melodies and voices at BiteSizeBeats.
com. The top-rated songs posted
on the site would be considered
for M&M's TV spots or as part of
social content on the brand's Facebook and Twitter pages. It was incredibly adLittle beats.
dictive and quite fun creating the beats using the toolbox. M&M's promoted the
campaign on its Facebook pages and asked consumers to share their inspirations
on YouTube and their social channels using the #bitesizebeat hashtag.
y SHOPPER MARKETING MAY 2017
With live events and a heavy social presence,
Kellogg Co. helped raise awareness for childhood
hunger with its "Buckets for Breakfast" program this
spring. The fun of the campaign was consumers
sharing their attempted basketball trick shots
on social channels with the #bucketsforbreakfast
hashtag. Kellogg supported the No Kid Hungry
organization and also teamed up with the Chicago
Bulls' Jimmy Butler and Olympic gymnast Simone
Biles to participate in events with school children in
their local areas. The athletes shared on their social
channels, as did Kellogg, which is donating 1% of
sales for specially marked boxes of Kellogg's cereal
sold during the year. The campaign launched during
"National School Breakfast Week" (March 6-10) and
on National Cereal Day (March 7).