SO-LO-MO CENTRAL SOCIAL The iconic M&M's candy from Mars Inc. put forth a social effort called "Bite-Size Beats" that gave consumers a chance to record a song using a host of pre-recorded beats, effects like whistles, melodies and voices at BiteSizeBeats. com. The top-rated songs posted on the site would be considered for M&M's TV spots or as part of social content on the brand's Facebook and Twitter pages. It was incredibly adLittle beats. dictive and quite fun creating the beats using the toolbox. M&M's promoted the campaign on its Facebook pages and asked consumers to share their inspirations on YouTube and their social channels using the #bitesizebeat hashtag. Hoops not hunger. 56 y SHOPPER MARKETING MAY 2017 With live events and a heavy social presence, Kellogg Co. helped raise awareness for childhood hunger with its "Buckets for Breakfast" program this spring. The fun of the campaign was consumers sharing their attempted basketball trick shots on social channels with the #bucketsforbreakfast hashtag. Kellogg supported the No Kid Hungry organization and also teamed up with the Chicago Bulls' Jimmy Butler and Olympic gymnast Simone Biles to participate in events with school children in their local areas. The athletes shared on their social channels, as did Kellogg, which is donating 1% of sales for specially marked boxes of Kellogg's cereal sold during the year. The campaign launched during "National School Breakfast Week" (March 6-10) and on National Cereal Day (March 7).