Shopper Marketing - May 2017 - 54

SO-LO-MO CENTRAL

LOCAL

Packaging and display company WestRock, Norcross, Georgia, has joined
A connected
solution.
forces with technology solutions company Digimarc, Beaverton, Oregon,
and Evrythng, an Internet of Things platform, out of New York. Combined,
the companies will make packaging and displays smarter. WestRock calls the
technology its "Connected Packaging Solution." WestRock places Digimarc bar
codes onto packaging that can be scanned by smartphones and trigger content
from Evrythng's cloud-based platform, which assigns each physical package a
custom Active Digital Identity (ADI) and data profile. The combination renders an
intelligent package (or display) to track its location, follow its path to checkout,
reduce counterfeiting and more.

Locationbased
intelligence.

54

Foursquare has launched its Pilgrim SDK (Software Development Kit) for
purchase to brands, retailers, marketers and app developers to use in their
own apps, if they wish. The location-based intelligence tool previously was
exclusive to Foursquare and Swarm. A retailer can, for example, rely on
Pilgrim to deliver notifications to its app users when near a store or send a
personalized engagement. Digital jukebox platform TouchTunes uses
Pilgrim to notify its users in bars.

y SHOPPER MARKETING MAY 2017



Table of Contents for the Digital Edition of Shopper Marketing - May 2017

Contents
Shopper Marketing - May 2017 - Intro
Shopper Marketing - May 2017 - 1
Shopper Marketing - May 2017 - 2
Shopper Marketing - May 2017 - 3
Shopper Marketing - May 2017 - Contents
Shopper Marketing - May 2017 - 5
Shopper Marketing - May 2017 - 6
Shopper Marketing - May 2017 - 7
Shopper Marketing - May 2017 - 8
Shopper Marketing - May 2017 - 9
Shopper Marketing - May 2017 - 10
Shopper Marketing - May 2017 - 11
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Shopper Marketing - May 2017 - 15
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Shopper Marketing - May 2017 - 18
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Shopper Marketing - May 2017 - 20
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Shopper Marketing - May 2017 - 55
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Shopper Marketing - May 2017 - 92
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