Shopper Marketing - May 2017 - 53

Dan Ochwat, on the So-Lo-Mo
beat since 2011, served as an editor
of Shopper Marketing for nine
years. Send comments and So-LoMo news to solomo@p2pi.org.

Scanning
smart labels.

Mondelez International will sponsor and roll
out a free SmartLabel app, giving in-aisle shoppers an opportunity to scan a bar code on a
package that is labeled with a SmartLabel logo
to gain access to product information like ingredients and allergens as well as nutritional information, including percentages of sugar and
sodium and how that stacks up to the preferred
daily value. Consumers can also search participating products at SmartLabel.org. Scanbuy
Inc., New York, developed the app. It also made
one for Unilever last year.
Austin, Texas-based Shopgate Inc., a developer of mobile commerce apps
for online and brick-and-mortar retailers, announced a partnership with
Salesforce Commerce Cloud, San Francisco. Shopgate becomes a vehicle
for Salesforce clients who use the platform to manage personalized, digital
experiences for shoppers all along the
path to purchase. By teaming with
Salesforce Commerce Cloud, Shopgate
can eliminate the need to operate a
separate e-commerce site for a retailer,
as the cloud will integrate the mobile
commerce and e-commerce piece into
a single system to manage. The partnership also offers retailers that use
Shopgate advanced push notification
capabilities (leaning on user segmentation to engage them on the move) and
quicker maintenance to apps.

Digital
integration.

MAY 2017 SHOPPER MARKETING y

53


http://www.SmartLabel.org

Table of Contents for the Digital Edition of Shopper Marketing - May 2017

Contents
Shopper Marketing - May 2017 - Intro
Shopper Marketing - May 2017 - 1
Shopper Marketing - May 2017 - 2
Shopper Marketing - May 2017 - 3
Shopper Marketing - May 2017 - Contents
Shopper Marketing - May 2017 - 5
Shopper Marketing - May 2017 - 6
Shopper Marketing - May 2017 - 7
Shopper Marketing - May 2017 - 8
Shopper Marketing - May 2017 - 9
Shopper Marketing - May 2017 - 10
Shopper Marketing - May 2017 - 11
Shopper Marketing - May 2017 - 12
Shopper Marketing - May 2017 - 13
Shopper Marketing - May 2017 - 14
Shopper Marketing - May 2017 - 15
Shopper Marketing - May 2017 - 16
Shopper Marketing - May 2017 - 17
Shopper Marketing - May 2017 - 18
Shopper Marketing - May 2017 - 19
Shopper Marketing - May 2017 - 20
Shopper Marketing - May 2017 - 21
Shopper Marketing - May 2017 - 22
Shopper Marketing - May 2017 - 23
Shopper Marketing - May 2017 - 24
Shopper Marketing - May 2017 - 25
Shopper Marketing - May 2017 - 26
Shopper Marketing - May 2017 - 27
Shopper Marketing - May 2017 - 28
Shopper Marketing - May 2017 - 29
Shopper Marketing - May 2017 - 30
Shopper Marketing - May 2017 - 31
Shopper Marketing - May 2017 - 32
Shopper Marketing - May 2017 - 33
Shopper Marketing - May 2017 - 34
Shopper Marketing - May 2017 - 35
Shopper Marketing - May 2017 - 36
Shopper Marketing - May 2017 - 37
Shopper Marketing - May 2017 - 38
Shopper Marketing - May 2017 - 39
Shopper Marketing - May 2017 - 40
Shopper Marketing - May 2017 - 41
Shopper Marketing - May 2017 - 42
Shopper Marketing - May 2017 - 43
Shopper Marketing - May 2017 - 44
Shopper Marketing - May 2017 - 45
Shopper Marketing - May 2017 - 46
Shopper Marketing - May 2017 - 47
Shopper Marketing - May 2017 - 48
Shopper Marketing - May 2017 - 49
Shopper Marketing - May 2017 - 50
Shopper Marketing - May 2017 - 51
Shopper Marketing - May 2017 - 52
Shopper Marketing - May 2017 - 53
Shopper Marketing - May 2017 - 54
Shopper Marketing - May 2017 - 55
Shopper Marketing - May 2017 - 56
Shopper Marketing - May 2017 - 57
Shopper Marketing - May 2017 - 58
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Shopper Marketing - May 2017 - 60
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Shopper Marketing - May 2017 - 90
Shopper Marketing - May 2017 - 91
Shopper Marketing - May 2017 - 92
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