Shopper Marketing - May 2017 - 5
58 Feature: Working
Retail marketers tell us what their CPG
partners could do to strengthen brandretailer relations, while CPG marketers
do some self-reflecting and third-party
experts also weigh in.
64 Activation Gallery:
March Madness Review
74 Ricci at Retail
Making "Fanwiches," Page 16
52 So-Lo-Mo Central
A roundup of social, local and mobile
marketing activity at retail from:
n Mondelez International and
n Albertsons and RangeMe
n Shopgate and Salesforce Commerce
n WestRock, Digimarc and Evrythng
n Mars Inc.
n Kellogg Co.
Joe spotlights ...
n Lego "Star Wars"
n Duracell, Energizer and Rayovac
n Little Debbie
78 Institute Strategist
CVS/pharmacy continues to employ a
health-focused merchandising strategy,
debuting "trend zones" that highlight
healthy food items based on specific