Shopper Marketing - May 2017 - 46

| HEADING
HEADINGREPORT
SPECIAL

Shopping Behavior 'Done More Frequently' than in the Past
Researched product information online
but bought in a physical store
Reviewed pricing information online
before buying in a physical store
Bought something online, and picked it up in store
Visited a quick service restaurant or purchased food/
beverages in-store while shopping (e.g. from Starbucks in
Target, from Subway in Walmart, from food court in Costco)
Bought something from your mobile phone
Bought something from your tablet
Reviewed product information on your mobile
device while shopping in a physical store
Used a retailer's app to shop from your mobile device
Used in-store services (e.g. banking, health clinic, optical)
Ordered food and/or beverages from
an app on your mobile device
Used your mobile carrier's app on your mobile device
Bought something your saw on social media
Stored and used frequent shopper
cards on your mobile device
Used "subscribe and save" for products (where you sign
up and order products to be delivered to your home,
on a regular basis)

Walmart.com
Amazon

Used on airline's app on your mobile device while traveling
Made purchases with your mobile wallet
Used a personal shopper or in-store concierge
while shopping in a physical store
Used an online personal shopping/styling service

0%

5%

10%

15%

20%

25%

30%

35%

40%

Source: Catapult Shopper Lab Online Survey of Shopping Patterns at major retailers, Spring 2017

of shopping patterns at major retailers
within the past six months, also provides
insights into potential new e-commerce
opportunities specifically with Walmart.
com. (For more on the survey, see sidebar on page 48.)
Overall, the survey data suggests that
Walmart.com shoppers are more engaged
than Amazon.com shoppers in a wide range
of e-commerce behaviors, including those
46

y SHOPPER MARKETING MAY 2017

related to in-store purchases. For example,
42% of Walmart.com shoppers researched
product information online but bought the
products in a physical store (not necessarily a Walmart store), while 45% made a
purchase online and picked up the item in
a store; for Amazon.com shoppers, those
results were 39% and 35%, respectively.
Moreover, the frequency of many of these
behaviors among Walmart.com shoppers


http://www.Walmart.com http://www.Walmart.com http://www.Amazon.com http://www.Walmart.com http://www.Amazon.com http://www.Walmart.com

Table of Contents for the Digital Edition of Shopper Marketing - May 2017

Contents
Shopper Marketing - May 2017 - Intro
Shopper Marketing - May 2017 - 1
Shopper Marketing - May 2017 - 2
Shopper Marketing - May 2017 - 3
Shopper Marketing - May 2017 - Contents
Shopper Marketing - May 2017 - 5
Shopper Marketing - May 2017 - 6
Shopper Marketing - May 2017 - 7
Shopper Marketing - May 2017 - 8
Shopper Marketing - May 2017 - 9
Shopper Marketing - May 2017 - 10
Shopper Marketing - May 2017 - 11
Shopper Marketing - May 2017 - 12
Shopper Marketing - May 2017 - 13
Shopper Marketing - May 2017 - 14
Shopper Marketing - May 2017 - 15
Shopper Marketing - May 2017 - 16
Shopper Marketing - May 2017 - 17
Shopper Marketing - May 2017 - 18
Shopper Marketing - May 2017 - 19
Shopper Marketing - May 2017 - 20
Shopper Marketing - May 2017 - 21
Shopper Marketing - May 2017 - 22
Shopper Marketing - May 2017 - 23
Shopper Marketing - May 2017 - 24
Shopper Marketing - May 2017 - 25
Shopper Marketing - May 2017 - 26
Shopper Marketing - May 2017 - 27
Shopper Marketing - May 2017 - 28
Shopper Marketing - May 2017 - 29
Shopper Marketing - May 2017 - 30
Shopper Marketing - May 2017 - 31
Shopper Marketing - May 2017 - 32
Shopper Marketing - May 2017 - 33
Shopper Marketing - May 2017 - 34
Shopper Marketing - May 2017 - 35
Shopper Marketing - May 2017 - 36
Shopper Marketing - May 2017 - 37
Shopper Marketing - May 2017 - 38
Shopper Marketing - May 2017 - 39
Shopper Marketing - May 2017 - 40
Shopper Marketing - May 2017 - 41
Shopper Marketing - May 2017 - 42
Shopper Marketing - May 2017 - 43
Shopper Marketing - May 2017 - 44
Shopper Marketing - May 2017 - 45
Shopper Marketing - May 2017 - 46
Shopper Marketing - May 2017 - 47
Shopper Marketing - May 2017 - 48
Shopper Marketing - May 2017 - 49
Shopper Marketing - May 2017 - 50
Shopper Marketing - May 2017 - 51
Shopper Marketing - May 2017 - 52
Shopper Marketing - May 2017 - 53
Shopper Marketing - May 2017 - 54
Shopper Marketing - May 2017 - 55
Shopper Marketing - May 2017 - 56
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Shopper Marketing - May 2017 - 58
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Shopper Marketing - May 2017 - 60
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Shopper Marketing - May 2017 - 89
Shopper Marketing - May 2017 - 90
Shopper Marketing - May 2017 - 91
Shopper Marketing - May 2017 - 92
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