Shopper Marketing - May 2017 - 42

| HEADING
HEADINGREPORT
SPECIAL

RETAIL INTIMACY 2.0 (PART 1)

Winning at
Walmart.com

In collaboration with:

As the retailer steps up its e-commerce game,
marketers must do their part to help create
a better overall shopping experience.
By Michael Applebaum

O

ver the past 12 months, the storylines in the ongoing struggle
for e-commerce supremacy
among the nation's top retailers have taken a number of twists and
turns. One of the more intriguing subplots emerged earlier this year when
the shipping wars heated up between
Walmart and Amazon.com. On Jan. 31,
2017, Walmart sent a shot across the
bow when it began offering free two-day
shipping on orders of $35 or more, replacing its previous subscription service
with a much broader offer on nearly 2
million products. Three weeks later, Amazon shot back, lowering the minimum
42

y SHOPPER MARKETING MAY 2017

threshold for free delivery to its nonPrime members to the same $35 level.
It was an unmistakable sign not only
of how intense the competition had become to win over internet shoppers,
whose already high expectations now
include shorter delivery windows at little
or no extra cost, but also just how quickly giants like Walmart and Amazon are
willing to change tactics in this rapidly
evolving retail environment.
Walmart is giving every indication that
it plans to remain agile as the entire industry adjusts to the reality that consumers no longer make binary "online" or "offline" choices in the ways that they shop,


http://www.Walmart.com http://www.Amazon.com

Table of Contents for the Digital Edition of Shopper Marketing - May 2017

Contents
Shopper Marketing - May 2017 - Intro
Shopper Marketing - May 2017 - 1
Shopper Marketing - May 2017 - 2
Shopper Marketing - May 2017 - 3
Shopper Marketing - May 2017 - Contents
Shopper Marketing - May 2017 - 5
Shopper Marketing - May 2017 - 6
Shopper Marketing - May 2017 - 7
Shopper Marketing - May 2017 - 8
Shopper Marketing - May 2017 - 9
Shopper Marketing - May 2017 - 10
Shopper Marketing - May 2017 - 11
Shopper Marketing - May 2017 - 12
Shopper Marketing - May 2017 - 13
Shopper Marketing - May 2017 - 14
Shopper Marketing - May 2017 - 15
Shopper Marketing - May 2017 - 16
Shopper Marketing - May 2017 - 17
Shopper Marketing - May 2017 - 18
Shopper Marketing - May 2017 - 19
Shopper Marketing - May 2017 - 20
Shopper Marketing - May 2017 - 21
Shopper Marketing - May 2017 - 22
Shopper Marketing - May 2017 - 23
Shopper Marketing - May 2017 - 24
Shopper Marketing - May 2017 - 25
Shopper Marketing - May 2017 - 26
Shopper Marketing - May 2017 - 27
Shopper Marketing - May 2017 - 28
Shopper Marketing - May 2017 - 29
Shopper Marketing - May 2017 - 30
Shopper Marketing - May 2017 - 31
Shopper Marketing - May 2017 - 32
Shopper Marketing - May 2017 - 33
Shopper Marketing - May 2017 - 34
Shopper Marketing - May 2017 - 35
Shopper Marketing - May 2017 - 36
Shopper Marketing - May 2017 - 37
Shopper Marketing - May 2017 - 38
Shopper Marketing - May 2017 - 39
Shopper Marketing - May 2017 - 40
Shopper Marketing - May 2017 - 41
Shopper Marketing - May 2017 - 42
Shopper Marketing - May 2017 - 43
Shopper Marketing - May 2017 - 44
Shopper Marketing - May 2017 - 45
Shopper Marketing - May 2017 - 46
Shopper Marketing - May 2017 - 47
Shopper Marketing - May 2017 - 48
Shopper Marketing - May 2017 - 49
Shopper Marketing - May 2017 - 50
Shopper Marketing - May 2017 - 51
Shopper Marketing - May 2017 - 52
Shopper Marketing - May 2017 - 53
Shopper Marketing - May 2017 - 54
Shopper Marketing - May 2017 - 55
Shopper Marketing - May 2017 - 56
Shopper Marketing - May 2017 - 57
Shopper Marketing - May 2017 - 58
Shopper Marketing - May 2017 - 59
Shopper Marketing - May 2017 - 60
Shopper Marketing - May 2017 - 61
Shopper Marketing - May 2017 - 62
Shopper Marketing - May 2017 - 63
Shopper Marketing - May 2017 - 64
Shopper Marketing - May 2017 - 65
Shopper Marketing - May 2017 - 66
Shopper Marketing - May 2017 - 67
Shopper Marketing - May 2017 - 68
Shopper Marketing - May 2017 - 69
Shopper Marketing - May 2017 - 70
Shopper Marketing - May 2017 - 71
Shopper Marketing - May 2017 - 72
Shopper Marketing - May 2017 - 73
Shopper Marketing - May 2017 - 74
Shopper Marketing - May 2017 - 75
Shopper Marketing - May 2017 - 76
Shopper Marketing - May 2017 - 77
Shopper Marketing - May 2017 - 78
Shopper Marketing - May 2017 - 79
Shopper Marketing - May 2017 - 80
Shopper Marketing - May 2017 - 81
Shopper Marketing - May 2017 - 82
Shopper Marketing - May 2017 - 83
Shopper Marketing - May 2017 - 84
Shopper Marketing - May 2017 - 85
Shopper Marketing - May 2017 - 86
Shopper Marketing - May 2017 - 87
Shopper Marketing - May 2017 - 88
Shopper Marketing - May 2017 - 89
Shopper Marketing - May 2017 - 90
Shopper Marketing - May 2017 - 91
Shopper Marketing - May 2017 - 92
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com