Shopper Marketing - May 2017 - 41
a list and stick rigidly to it. Do you worry
about them not being exposed to new
and related items?
WILLIAMS: We're working on the next
evolution of our website and you'll see
that there's more "suggestive selling" and
personalization. Lists online started out as
very utilitarian - you just built it with basics.
There are things that we can do today to influence it, and I think that'll continue to
What advice would you give
anybody following in your footsteps?
WILLIAMS: The advice I give people is
work hard and don't be dissuaded by people who'll tell you you can't do it. Whether it's
"you're a woman - you shouldn't be here" or
"don't try that - it won't work." A lot of people
will try to take you off course. So you must
believe, be passionate, and be flexible because things change dynamically. Go down
your path and do what you want to do. SM
Chief Information Officer
Wakefern Food Corp.
EDUCATION: Bachelor of Science, Computer
Science, Cook College at Rutgers University
WAKEFERN CAREER PATH: (1996)
Manager of Retail Systems; (1997-2001)
Director of Information System Services;
Director of Applications Development;
(2001-2012) VP of Marketing; (2012-2016) VP of Digital Commerce and
Innovation; (2016-present) Chief Information Officer (CIO). Williams also
serves on Wakefern's executive staff.
COMMUNITY/INDUSTRY ACTIVITY: Network of Executive Women; past
Co-Chair of the New York Metro Steering Committee; Board of Directors for
Choose New Jersey.
MAY 2017 SHOPPER MARKETING y