Shopper Marketing - May 2017 - 4

8 Editorial:
Mike McMahon

14 Solution Provider
News

16 AFM Serves a 'Fanwich'
Avocados From Mexico rode the
momentum of Super Bowl Sunday
to emphasize avocado consumption
during the NCAA's "March Madness"
season for the third straight year.

20 Walgreens and
Personalization

Shopper data obtained through
the retailer's Balance Rewards
program enables a deeper layer of
personalized promotion as well as the
opportunity to engage suppliers.

SPECIAL REPORTS
32 Hall of Fame:
Cheryl Williams

Since joining Wakefern in 1996 as
manager of retail systems, Cheryl Williams
has been a constant in the company's
climb to technology excellence. She
recently sat down with Shopper Marketing
to discuss her career and her March
induction into our Hall of Fame.

42 Retail Intimacy 2.0:
Walmart

In part 1 of our refreshed Retail Intimacy
series sponsored by Catapult, we focus
on Walmart. As the mass merchant steps
up its e-commerce game, marketers
must do their part to help create a better
overall shopping experience.

24 From Gimmick to Gadget
Staples is embedding itself directly into
the workplace by turning its iconic Easy
Button into a functional tool for Staples
Business Advantage members.

26 Checking in on
Walmart.ca

Walmart Canada works to improve its
online experience for weekly shoppers,
according to an executive speaking at
the NRF's Big Show in January.


http://www.Walmart.ca https://www.cdsreportnow.com/renew/now?smmPNXTBKS https://www.cdsreportnow.com/renew/now?smm2PNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - May 2017

Contents
Shopper Marketing - May 2017 - Intro
Shopper Marketing - May 2017 - 1
Shopper Marketing - May 2017 - 2
Shopper Marketing - May 2017 - 3
Shopper Marketing - May 2017 - Contents
Shopper Marketing - May 2017 - 5
Shopper Marketing - May 2017 - 6
Shopper Marketing - May 2017 - 7
Shopper Marketing - May 2017 - 8
Shopper Marketing - May 2017 - 9
Shopper Marketing - May 2017 - 10
Shopper Marketing - May 2017 - 11
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