Shopper Marketing - May 2017 - 3
Vol. 30, No. 5 * May 2017
haize Uses Data to
market conssful retailers
nd appeal to
to delight are
said in March during a Shopper Marketing
Summit general session. "Our business is being disrupted."
According to the last census, 38% of Americans are part of a minority group, there are
now more Millennials than Baby Boomers, and
Millennials are the most educated generation
to date - particularly when it comes to women. Meanwhile, the middle class continues to
shrink, with segments of Ahold Delhaize's
customer base moving to both higher and
lower income brackets, forcing the retailer to
meet the needs of both.
See Ahold, Page 28
HALL OF FAME
Wakefern Food Corp.