Shopper Marketing - May 2017 - 25
The Staples Easy Button lets businesses order
supplies with simple voice commands.
roll out in different conversational channels
such as mobile.
Tasked with rapidly testing new ideas across
various functions within Staples, Bartley's applied innovation team spent thousands of
hours conducting customer design research
around how they want to interact with the retailer. The team was formed about a year ago
to modernize the entire Staples operation as
speed-to-market becomes more important
across the industry.
"We've essentially set up a platform for the
internal company to try out new things and
really try and disrupt their own businesses,"
Bartley said of his team. "If you're in retail
and you're launching something with a large
retailer network, it's typically been done in
months and years. There's nothing in my
world that's ever been months and years; it's
always days and weeks."
As it continues to fine tune the Easy System, Staples also is looking into such future
Watson-enabled tasks as flight booking, ordering flowers, making dinner reservations or
ordering toner when a printer is low.
MAY 2017 SHOPPER MARKETING y