Shopper Marketing - May 2017 - 15
dia activity and content development, SEO, and media
planning and buying. The agency will first focus on the
relaunch of the Revere brand.
Field Agent Debuts On-Demand Search Engine: Fayetteville, Arkansas-based Field Agent unveiled Jicco,
a search engine designed to provide businesses with
instant answers about store-level promotion, pricing,
on-shelf availability, shopper sentiment and other retailrelated questions. The mobile solutions firm obtains responses from its crowdsourcing network. After an initial
beta testing phase, Jicco rolled out nationally in April at
Women's Marketing Is AOR For Mommy's Bliss:
Westport, Connecticut-based Women's Marketing was
named the agency of record for Mommy's Bliss, a Richmond, California-based company that offers digestive
health products. As the brand prepares for new product launches this year, Women's Marketing will lead its
advertising, which is anchored in digital marketing inclusive of video, custom content integrations, search,
programmatic and social. "[Women's Marketing's] comprehensive services support our goals well, from upfront
strategy and insights to advanced performance analytics," Mommy's Bliss director of marketing Stephanie
O'Brien said in a media release.
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and retailers - to firstname.lastname@example.org.
MAY 2017 SHOPPER MARKETING y