Shopper Marketing - May 2017 - 14

PROGRAMS

SOLUTION PROVIDER NEWS
Orora Visual Launches in North America
Orora Visual, a subsidiary of Melbourne, Australia-based
Orora Limited, has launched in North America. The company was created following the acquisitions of IntegraColor (Dallas), The Register Print Group (Clifton, New Jersey), Graphic Tech (Los Angeles) and The Garvey Group
(Chicago and Los Angeles) over the past year. The business will operate an integrated service model delivering
customized solutions for campaign design; consumer
engagement; print, digital and mobile solutions production; data analytics/store profiling and logistics. Former
IntegraColor owner Larry C. King will lead the company.
MaxPoint Partners With InfoScout: MaxPoint, Raleigh,
North Carolina, is teaming up with San Francisco-based
InfoScout. The partnership utilizes privacy-friendly location and basket-level data from InfoScout's panel of
shoppers and MaxPoint proprietary data to model audiences with a high propensity to buy. The companies also
can use the dataset to enrich clients' customer lists with
product loyalty and retailer preferences. "Now we can
also assess sales impact at the shopper level - with insights on where a brand's loyalists shop and which other
brands are in their baskets," MaxPoint senior vice president of analytics Sean Murphy said in a media release.
World Kitchen Names Integer Group Digital AOR:
Rosemont, Illinois-based World Kitchen appointed The
Integer Group, Denver, as its digital agency of record following a formal review. Integer primarily will oversee all
digital strategy and campaign development, social me-

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Table of Contents for the Digital Edition of Shopper Marketing - May 2017

Contents
Shopper Marketing - May 2017 - Intro
Shopper Marketing - May 2017 - 1
Shopper Marketing - May 2017 - 2
Shopper Marketing - May 2017 - 3
Shopper Marketing - May 2017 - Contents
Shopper Marketing - May 2017 - 5
Shopper Marketing - May 2017 - 6
Shopper Marketing - May 2017 - 7
Shopper Marketing - May 2017 - 8
Shopper Marketing - May 2017 - 9
Shopper Marketing - May 2017 - 10
Shopper Marketing - May 2017 - 11
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