Shopper Marketing - May 2017 - 14
PROGRAMS SOLUTION PROVIDER NEWS Orora Visual Launches in North America Orora Visual, a subsidiary of Melbourne, Australia-based Orora Limited, has launched in North America. The company was created following the acquisitions of IntegraColor (Dallas), The Register Print Group (Clifton, New Jersey), Graphic Tech (Los Angeles) and The Garvey Group (Chicago and Los Angeles) over the past year. The business will operate an integrated service model delivering customized solutions for campaign design; consumer engagement; print, digital and mobile solutions production; data analytics/store profiling and logistics. Former IntegraColor owner Larry C. King will lead the company. MaxPoint Partners With InfoScout: MaxPoint, Raleigh, North Carolina, is teaming up with San Francisco-based InfoScout. The partnership utilizes privacy-friendly location and basket-level data from InfoScout's panel of shoppers and MaxPoint proprietary data to model audiences with a high propensity to buy. The companies also can use the dataset to enrich clients' customer lists with product loyalty and retailer preferences. "Now we can also assess sales impact at the shopper level - with insights on where a brand's loyalists shop and which other brands are in their baskets," MaxPoint senior vice president of analytics Sean Murphy said in a media release. World Kitchen Names Integer Group Digital AOR: Rosemont, Illinois-based World Kitchen appointed The Integer Group, Denver, as its digital agency of record following a formal review. Integer primarily will oversee all digital strategy and campaign development, social me- 14 y SHOPPER MARKETING MAY 2017