Shopper Marketing - April 2017 - 98

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

BARBARA WALKER ,

Executive Vice President
Planning & Strategy,
Chief Marketing Officer
Walker is responsible for delivering great enterprise marketing strategies.
Prior to joining PureRed, Walker was senior
vice president of marketing at Safeway and
has spent more than two decades in consumer marketing and advertising on both the
client and agency sides.
TISHA WESTER ,

Account Director: In-Store
Brand Marketing
Wester is a shopper marketing
activation specialist at Ferrara,
with a focus in CPG promotions and partnerships at retail. She started her career in experiential marketing, bringing national brands and
industry associations together in-store to support cause overlays.

R

RED FUSE
COMMUNICATIONS

PATRICK DALY, Regional

Creative Director, IMC &
Shopper Communications;
Asia
Based in Hong Kong, Daly is
responsible for Red Fuse's shopper creative
across the entire Asia region. He also oversees
creative work on select integrated marketing

98

y SHOPPER MARKETING APRIL 2017

communications projects, ensuring seamless
integration of consumer creative with shopper creative.
RODGER DIPASCA ,

Global Managing Director,
Shopper Communications
DiPasca leads all worldwide
shopper communications at
WPP's Red Fuse, a "team agency" that creates
integrated communications for Colgate-Palmolive's brands.
TEIGAN HENRY,

Regional Supervisor,
Shopper Communications;
Latin America
Henry is responsible for shopper marketing communications throughout
Latin America, including pan-regional work
and key local country efforts.
NICKY LEE ,

Regional Director, Shopper
Communications; Asia
Lee is responsible for shopper
marketing communications
throughout Asia, liaising with a network of
various WPP-owned agency offices.
ANN MCGRATH,

Group Account Director,
Shopper Communications,
North America
McGrath leads the North
American Red Fuse Shopper team to create
and execute communications that drive shopper action for Colgate-Palmolive.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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