Shopper Marketing - April 2017 - 97

P

PHOENIX CREATIVE

ABBEY ASH, Partner,

Director of Shopper
Marketing
In her more than 10 years at
Phoenix Creative, Ash has done
it all. From intern to account executive to partner, she does whatever it takes to provide the
very best retail, branding, shopper marketing
and CPG support.
DAVID DOLAK , Partner,

PURERED-FERRARA
ELIZABETH NEWMAN,

Vice President,
Account Management
Newman is an account leader
for some of PureRED's most
integrated clients. She has worked with global
brands such as McAfee, IHG and Verizon, leveraging quantitative and qualitative research
to develop highly effective marketing and
communication programs.
GEORGE RUSSELL ,

Chief Creative Officer
With more than 10 years creating results for clients including
Mondelez International and
Anheuser-Busch Inbev, Dolak leads a multidisciplinary team at the agency crafting retail,
CPG, and shopper marketing programs from
strategy to design to execution.

Chief Executive Officer
Russell has more than 30 years
of experience in building successful consumer product,
retail and marketing service companies. He
has led PureRed to become a premier partner
among retail and consumer clients,
improving the effectiveness and return on
their marketing investment.

EMMANUEL MARTIREZ ,

CHAD SUMNER ,

Creative Director
Martirez's insight and abilities
have been helping Phoenix
Creative win carts and minds
since 2007. He has been instrumental in developing award-winning shopper marketing
campaigns for brands including Sour Patch
Kids and Halls.

President
Sumner has a passion for engaging and aligning PureRED
account teams with clients in a
focused, strategic manner. During his 26-year
career at the company, Sumner has built true
partnerships with some of the world's biggest
brands.

APRIL 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
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