Shopper Marketing - April 2017 - 96

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

SUSAN NORDEN,

KRISTIN ELLISON,

Senior Director, Marketing
Norden utilizes her brand background to create big-picture
solutions that find harmony
between merchant and retailer. Her ability to
find the balance of creative and pragmatic
helps brands maximize their identity on shelf.

Vice President,
Client Services
With more than 15 years of experience serving in both retail
and agency roles, Ellison is a client account
lead in Minneapolis focused on shopper
marketing plan development and integration
with brand strategies. 

NSIGHT CONNECT
ADAM CELING,

Creative Director
Celing leads Nsight's creative
team in Minneapolis. He has
years of experience developing
strategic creative solutions for brands across
multiple retail channels for a diverse set of clients.
CHARLEY CIRESI,

Vice President,
Client Services
Ciresi is a key account lead in
Minneapolis where he works
to connect national brand strategies to retailer and consumer objectives, to help deliver
unique and differentiated solutions to clients.
MATT DEPRATTER,

Vice President,
Omnichannel Marketing
DePratter provides unique
and in-depth insight into the
ecosystem of technology, data, and media
that are available to reach and motivate both
shoppers and consumers.

96

y SHOPPER MARKETING APRIL 2017

DYSHAUN MUHAMMAD,

Vice President, Target
and Drug Team Leader
With more than 15 years of
strategic brand leadership experience in both client and agency roles, Muhammad directs the Target and Drug shopper marketing teams.
ALICIA (LISH) SMESTAD,

Executive Vice President,
Senior Group Director/
President
Smestad is president at Nsight
Connect, where she leads data-driven digital
innovation and measurement, along with
strategic business opportunities for clients.
CASSIE WENGER ,

Creative Director
Wenger leads the creative
team in Catapult's Bentonville
office. She has a decade of experience crafting strategic creative solutions
for both corporate marketing and brands and
specializes in shopper marketing for Walmart
and Sam's Club.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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