Shopper Marketing - April 2017 - 94

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

SUSAN JAMES,

BILL RODI, Vice President,

Vice President, Mosaic
Shopper Client Service
With more than 20 years in
both client service and strategy, James is a proven results-oriented integrated thinker who looks for transformative ways
to solve big client challenges. She has been
a true client and brand champion who helps
organizations shift paradigms to drive change
and deliver on their vision and goals, explore
new territories, and outperform competitors. 

Mosaic Shopper Operations
Rodi leads Mosaic's U.S. Shopper business, with an emphasis
on growth strategy, business
development and operations. He brings to
the role deep, relevant experience garnered
across similar client and agency-side leadership positions at Kraft Foods, Landor Associates, MSI, Schawk/Anthem and GfK Consumer
Brand Consulting. 

SCOTT MILES,

President, Mosaic
Sorche has 20 years of experience in below-the-line marketing with a specific expertise in experiential marketing. He founded
and led Escalate, a leading experiential agency, until its acquisition by Mosaic in 2015. He
now leads client development for Mosaic
U.S. Experiential.

Executive Vice President,
Mosaic Strategy + Ideation
With 14 years of industry experience, Miles helps some of the
world's top brands navigate the ever-evolving
marketing landscape, creating breakthrough
experiential campaigns that connect with
consumers in non-traditional ways. His team
of 80 strategists, conceptors and designers
create highly original content and award-winning campaigns.

ABE SORCHE , Senior Vice

N

MARGARET NAUGHTON,

NEW CREATURE

Vice President, Mosaic
Shopper Client Services
Naughton has been in the
shopper marketing and promotions world for more than 20 years and is
an accomplished leader with extensive client
and agency experience on numerous CPG
brands. She understands the ins and outs of
multiple retailers and conquers the go-tomarket strategies for bringing brands to life in
the retail space.

ANTHONY BAGLEY,

94

y SHOPPER MARKETING APRIL 2017

CEO
With more than 15 years in the
retail industry, Bagley has taken
New Creature from a design
and P-O-P company to a full-scale execution
and retail solutions juggernaut. His continuous push to transcend the industry has enabled his team to thrive in a volatile, competitive landscape. 



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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