Shopper Marketing - April 2017 - 93

MOOSYLVANIA
NORTY COHEN,

CEO
Cohen founded the agency in
2003 with a focus on motivating consumer behavior.
MARY DELANO,

Chief Marketing Officer
Delano has spent more than
a decade on the agency side
of the business, connecting
brands with their consumers, including Grey
Goose Vodka, Bacardi Rum and McDonald's,
to name a few.

MOSAIC SHOPPER
STEVEN AMATO, President

of Mosaic Content,
Chief Content Officer
Amato is known as an innovator in the world of marketing
and entertainment. He was the president/
CCO of Omelet, an award-winning agency
that he co-founded in 2004, and also formerly
served as a creative leader at TBWA\Chiat\Day.
An innovative storyteller and thought leader,
he has consulted with the White House.
KRISTEN BUSS, Vice

President, Mosaic Shopper
Strategy & Insights
With more than 20 years in
marketing, research, analytics,
behavioral observation, and intuitively led

brand, retail and creative strategy, Buss brings
unique vision and innovative practices to the
agency and their clients' strategies. Her focus
is on finding problems clients can uniquely
solve, a strategy that serves the agency's vision in purchase design.
MATT DIAMOND, Senior

Vice President, Mosaic
Canada Integrated Services
Diamond has a wealth of
knowledge garnered on the
client and agency side in his two decades of
experience in the marketing world. He is one
of Canada's top thought leaders in his field, a
frequent author and conference speaker, and
a faculty member at Ivey Business School.
LEE ESMOND,

Vice President, Mosaic
Integrated Marketing
With 20-plus years in marketing, Esmond applies her vast
knowledge of shopper, experiential and
digital to devise shopper engagement strategies and programs that effectively drive purchase. Throughout her career she has worked
in the U.S. and European retail markets, focused on both technology startups and blue
chip heritage CPGs. 
JAMES FRASER , General Manager,

North America
See profile on page 90

APRIL 2017 SHOPPER MARKETING y

93



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
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