Shopper Marketing - April 2017 - 92

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

ELENA KLAU, Senior

DONNALYN SMITH,

Vice President, Director,
Strategy and Insights
Klau unites all agency talent
across strategy, measurement and analytics as one seamless North
American center of excellence. Leveraging her
depth of experience across market and academic research, she has helped pioneer the
creation of Momentum's consumer and shopper behavioral & analytics integrated toolset.

President, NA
Smith leads the company's
North American region and
more than 900 talented employees. Under her leadership, the agency
has seen double-digit growth, brought in
high-profile creative and business leadership
talent, developed unique analytics tools, and
commissioned breakthrough research to define the intersection between modern shoppers and technology.

LAURA MOSER , Senior Vice President,

Shopper Marketing North America
See profile on page 62
JENNIFER OLLIGES,

Senior Vice President,
Director of Business
Leadership & Integration
Olliges brings more than 15
years of CPG experience in the areas of strategic planning and integrated shopper marketing leadership. Her approach to vision and
growth have contributed to her leading several of the agency's CPG client engagements.
GLEN PEDEN,

Vice President,
Group Creative Director
With more than 20 years'
experience, Peden has led
creative leadership and strategy for clients
such as Unilever, Bayer Consumer Care and
Deutsch brands. He infuses creative thinking
with strategy, tapping into unique insights
alongside core truths to develop innovative
campaigns.
92

y SHOPPER MARKETING APRIL 2017

MARK TROCHTENBERG,

Creative Director
Intellectual curiosity is what defines Trochtenberg's approach
to solving the challenges of
retail across several of Momentum's North
American clients. He has created several of
Momentum's leading strategic shopper outputs from national retail optimization studies
to a 10+ retail channel communication strategy for the New York Lottery.
ADRIAN VELAZQUEZ ,

Vice President,
Group Director Strategy
Velazquez leads a group of
passionate and curious shopper marketing strategists. An accomplished
consultant in shopper marketing strategy and
commercial capability building, he is known
for instilling his commitment to business analytics into all aspects of sales and marketing -
leading to informed strategies and measured
outcomes.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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