Shopper Marketing - April 2017 - 88

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

DAVE TRUDO,

Vice President
Trudo brings MOjO the
business-minded fuel that
has helped power its success
since 2012. Stemming from a background in
construction management and community
development, he leads the operations and
production teams, developing award-winning
structural designs.
NICOLE TRUDO,

President/Master of MOjO
Trudo is the founder and driving force behind the agency.
After 20-plus years of marketing experience she built it from the ground
up in 2011 and almost immediately attracted
many blue chip clients. Today she leads the
strategy and creative side of the business as
the company continues to grow rapidly.
ADAM WENGER ,

Creative Services Manager
Wenger brings more than 15
years of creative and design experience to MOjO. He specializes in creative problem-solving, art direction,
brand immersion and visual merchandising
strategies across MOjO's entire portfolio. He
helps to quickly guide projects from concept
sketches to final execution.

88

y SHOPPER MARKETING APRIL 2017

MOMENTUM WORLDWIDE
ABBIE BAEHR,

Senior Vice President,
Director of Strategy NA
With 15 years of experience
as a CPG strategy lead, Baehr
is responsible for the stewardship and evolution of Momentum North America's strategic
output and architecture. Focused on bringing together brand, experiential and shopper
marketing strategies, she will lean on her previous agency experience as lead NA IMC strategist for Coca-Cola to bring more activated
demand at shelf for clients.
SHAUN BROWN,

Senior Vice President,
CPG & Digital Shopper Lead
Brown leads Momentum's
CPG client teams, digital shopper capabilities and global Coca-Cola brand
activation integration. He has more than 20
years of agency and brand experience leading shopper strategies and working with customer teams.
JULIE CLARK ,

Creative Director
Clark leads a CPG-focused
team that collaborates on
shaping strategy and elevating
creative solutions for integrated shopper marketing programs and key account initiatives.
For nearly 10 years, Clark has also served as an
adjunct assistant professor in Webster University's award-winning marketing communications program.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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