Shopper Marketing - April 2017 - 87

JAY MATHEW,

SAM SPENCER ,

Chief Operating Officer
Mathew has more than 20
years of experience in shopper
marketing and brand management. Mirum Shopper focuses on the digital,
social and commerce channels and has been
a partner to the world's largest CPG, electronics and toy suppliers as well as the world's
biggest retailer. He is responsible for creating
multichannel shopper solutions that have
consistently achieved significant increases in
sentiment and sales conversion.

Vice President, Marketing
Spencer applies data and insights to complex brand challenges and objectives, creating
streamlined marketing campaigns, ultimately
turning shoppers into buyers. His professional
life has spanned operations, supply chain,
sales, brand development, brand building, and
shopper marketing over a variety of roles with
a global conglomerate and fast-rising startups.

DAVID MAY, Vice President,

GENEVIEVE RICH,

Client Engagement
May leads the development of
client relationships and market
expansion. He is a team leader
with vast experience in digital & social marketing, shopper marketing, retail activation
& business development. He has extensive
experience in both retail and shopper marketing, having worked with retailers such as
Walmart, Sam's Club, Target, Costco and a
host of specialty retailers and grocers.

Account Director
Rich leads MOjO's account
team in the development of
outside-the-box, engaging
shopper marketing programs that truly deliver results. Strategically minded, she uses
her background in psychology to take a deep
dive into consumer behavior to directly target
shoppers with an omnichannel approach.

DAVID PAINTER ,

Vice President,
General Manager
Painter has a decade of experience in global digital leadership
in brand and shopper marketing. He believes
forming a true partnership with clients is the
only way to unlock success. He has also worked
at Unilever, where he authored the brand's
global digital and social media strategy and developed award-winning video game strategies.

MOJO MARKETING

BELINDA ROBBINS,

Senior Account Manager
Robbins keeps the account
and project management
teams on track to deliver innovative ideas while infusing efficiencies to
capitalize results. With more than 20 years of
experience, she has strategized and executed
award-winning shopper marketing programs
for Fortune 500 companies.

APRIL 2017 SHOPPER MARKETING y

87



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
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