Shopper Marketing - April 2017 - 86

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

MIRUM SHOPPER
RYAN ELSTON, Senior

Director, Technology
Elston is passionate about
building web applications to
solve shopper problems. His
past work experience led to an opportunity
to lead and grow a team of talented developers in the shopper marketing space at Mirum,
where together they build innovative solutions
that perform in the marketplace. His main focus now is on strategically applying digital innovation to solve problems for its clients.
ANDREA MCGOVERN
GALO, Vice President,

Strategy & Insights
Galo leads the strategy & insights team to ensure that
shopper insights are at the foundation of all
of the agency's work. When she first joined
Mirum Shopper, she was part of Team Unilever Shopper, where she led the drug account
team and then shifted over into a client role,
overseeing the skin shopper marketing strategy for the drug accounts.
MIGUEL GARCIA CASTILLO,

Group Director, Business
Transformation & Innovation
Castillo oversees all innovation
development focused on digital and social commerce activation channels.
With more than a decade of strategy, creative
and innovation experience, he has successfully
collaborated with a range of Fortune 500 companies as well as entrepreneurial organizations.
86

y SHOPPER MARKETING APRIL 2017

NEIL GAVIGAN,

Vice President, Executive
Creative Director
Gavigan is a creative leader
and motivator with experience
strengthening brands and generating results
for clients in the retail, CPG and entertainment
categories. He has experience in strategic
planning and in many areas of execution from
digital to traditional and promotional. He currently leads content production and the L.A.
creative team.
JOE LAGATTUTA ,

Executive Vice President,
Creative
Lagattuta is an omnichannel
creative leader with deep experience building and leading award-winning
creative teams, with a specialty focus on driving strategic concept development. He has
led creative work for global CPG clients such
as Unilever, Kellogg's, Kraft, Jim Beam Brands
and many more.
JACQUIE LANE ,

Vice President, Digital
Strategy and Planning
A seasoned shopper marketer bringing expertise and
thought-leadership to Mirum Shopper, Lane
leads the digital strategy team for Team Unilever Shopper helping to create enterprising
activation solutions including social, mobile,
loyalty and influencer programs for Unilever
brands at retail. 



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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