Shopper Marketing - April 2017 - 83

JAKE BERRY, Executive

GREG ISZLER ,

Vice President, General
Manager and Health &
Wellness Group Lead
Having led several key client
relationships in the past 15+ years, Berry currently manages the Campbell Soup Co., Pepperidge Farm and Pfizer businesses. He also
leads the agency's Health & Wellness Group.

Executive Vice President,
Strategy & Insights
Leveraging more than 20 years
of brand, digital, and shopper
planning expertise, Iszler and his team focus
on the holistic customer experience, ensuring
a unique level of clarity around shopper-centered opportunities.

TAMMY BRUMFIELD,

DEREK JOYNT,

Senior Vice President,
Retail Marketing Group
A proven shopper marketing
leader on both the client and
agency sides, Brumfield leads the agency's
retail marketing group in the development
of strategic retail plans to help clients partner
with retailers across channels and drive results.
Her team spans the U.S., including Bentonville,
Minneapolis, Chicago, Oakland and Cincinnati.

Executive Vice President,
General Manager
A senior marketing executive
with a proven track record of
outstanding business results, Joynt leads the
Chattem and Sun Products businesses and
runs the agency's Canadian business.

ETHAN GOODMAN,

Senior Vice President,
Shopper Experience
A renowned marketing strategist with deep expertise in digital and shopper marketing, Goodman leads
a team of strategists, media planners and designers in activating best-in-class omnichannel (online and offline) experiences that
engage shoppers along the path to purchase
and compel them to buy clients' products at
retail. His purview also includes the agency's
e-commerce and innovation practices.

ROB RIVENBURGH,

CEO North America
With 25 years of experience in
shopper and consumer marketing, Rivenburgh leads an international agency network that consistently
delivers engaging and impactful brand experiences for its Fortune 500 client portfolio.
KERRY SHAW,

Senior Vice President,
Client Leadership
With 20 years of experience in
developing national and shopper marketing initiatives for top CPG manufacturers, Shaw leads the Colgate-Palmolive
and Tom's of Maine businesses.

APRIL 2017 SHOPPER MARKETING y

83



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
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