Shopper Marketing - April 2017 - 82

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

MARKETING WERKS
KAREN CARLBORG, Vice

President, Client Service
Carlborg leads the agency's client/account service and retail
activation teams. She brings 22
years of experience working with CPG brands
creating and executing successful promotions.
LISA FASANA ,

Vice President,
Account Management
Fasana leads the agency's client teams in implementing
strategic, innovative and measurable solutions
that drive results throughout the consumer
journey.
TORRE GENTILE ,

Vice President, Digital
Engagement & Innovation
Gentile is a leader in content
strategy, UX and digital engagement. He is responsible for building effective operational strategies that drive gains
in the consumer experience arena across a
variety of digital platforms.
HOLLY MELOY,

Senior Vice President,
Managing Director
Meloy leads the agency's CPG
and retailer clients, and brings
18 years of experience in shopper marketing, digital and retail activation, and product
launches.
82

y SHOPPER MARKETING APRIL 2017

DAVID NEWMAN,

Chief Insights Officer,
Crossmark
Newman joined Marketing Werks' parent company,
Crossmark, in September 2015. He helps drive
strategy and value. Prior to this role, he was
responsible for the sales strategy, category
management, shopper marketing and the
sales finance teams at Pharmavite and spent
more than 16 years at PepsiCo.
ROB REENTS,

Vice President, Managing
Director, PromoWorks
With more than 30 years of
shopper, promo, digital, direct, and social media marketing experience,
Reents partners with clients to create fully
integrated shopper engagement programming.

THE MARS AGENCY
KEN BARNETT,

Global CEO
As a seasoned agency leader
with more than three decades
of broad experience in marketing and advertising, Barnett oversees an
agency-wide culture of professional growth
and client-service excellence.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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