Shopper Marketing - April 2017 - 79

M

MARKETING LAB

SARAH BROOKS,

Account Director
Brooks brings 10 years of experience working with major CPG
brands. She's worked across all
major retailers and a wide spectrum of categories, and brings extensive shopper marketing knowledge and insights into what works
best across major retailer accounts.
RICH BUTWINICK ,

Owner/President
Butwinick has more than 20
years of experience in shopper
marketing, retail marketing and
promotions for leading manufacturers such
as Procter & Gamble, Land O' Lakes, Viking
Range, Delta Faucets, Western Union and McKee Foods.
CHRIS HAAS,

Creative Director
Haas joined the agency in 2008
and has used the previous decade's experience in retail advertising to form key partnerships with retailers.

KATE MENDEL ,

Account Director
Mendel manages the Western
Union account including the
retail and CRM teams.
SCOTT MUELLER ,

Vice President,
Managing Director
Mueller has more than 25 years
of experience in integrated
marketing and combines a highly developed
strategic sense with a good grasp of what
works in the real world.
KATIE SELESKI,

Account Director
Seleski, who has been working
in shopper marketing on both
the client and agency sides for
the past 15 years, manages iconic brands such
as Land O'Lakes, Honeywell and P&G.
JOHN TIESZEN,

Vice President,
Managing Director
Tieszen has more than 25 years
of marketing and promotion
experience on both the agency and client
sides.

MARK LENSS,

Senior Vice President,
Managing Director
Lenss has more than 25 years
of experience in marketing,
with an emphasis on consumer promotions
for both large and small brands.
APRIL 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
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