Shopper Marketing - April 2017 - 78

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

KELLY GLOOR ,

BOB MOLER , Vice President,

Vice President,
Account Service
Kicking off her career at Toys
"R" Us before moving over
to the agency side, Gloor truly knows shopper marketing from the inside out. She has
worked across many brands and categories
but her true passion lies in cultivating ideas
and people.

Strategic Account Lead
Moler brings a unique collection of expertise in brand
management, digital leadership and retail innovation. He spent 10 years
as agency principal for Slingshot, where he
led the BTL business for Borden Dairy, helped
resurrect and rebrand Joe's Crab Shack, and
managed the global digital business for Jack
Daniel's.

CHRIS GRAY, Senior Vice

President, Consumer &
Shopper Psychology
For more than 20 years, Gray
has drawn on his background
as a researcher, strategic thinker and psychologist to understand the factors that drive
consumer behavior. He applies his behavioral
insights expertise across the agency's capabilities, ensuring an integrated behavioral approach to deliver persuasive communications.
KELSEY GREER ,

Concept Director
Greer has helped spearhead a
shopper marketing discipline
that blends strategy, account
and creative capabilities to challenge brands
to think bigger, work smarter and drive conversion. She is currently supporting clients
such as PepsiCo, Frito-Lay, Quaker, and Coppertone, among others.

78

y SHOPPER MARKETING APRIL 2017

JORDIS ROSENQUEST,

Executive Vice President,
Planning Insights &
Performance Science
Rosenquest oversees the integrated planning, insights & performance
science group for The Marketing Arm. Her
team includes planners, analysts, strategists
and market research for shopper, experiential,
promotion, brand, digital, social and multicultural opportunities.
ELI SALDIVAR , Director,

Digital Strategy
Saldivar leads digital shopper
strategy for the agency. His
passion for technology has
made him a pioneer in the digital shopper
marketing space for almost 10 years, building
multifunctional teams to support a variety of
brands.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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