Shopper Marketing - April 2017 - 75

MORGAN MCALENNEY,

MIKE SWEENEY,

Executive Vice President,
Digital
McAlenney leads digital for
Integer, spanning the realm of
connected commerce (known as DIGITAIL),
social business & content making, digital delivery, mobile engagement, and digital business
leadership for Integer's diverse global client
base. McAlenney also serves as an active leader in TBWA's Digital Arts Network.

CEO
Sweeney oversees the management of multiple agencies
in the Integer network that
includes more than 1,200 associates globally.
He's relentlessly focused on the development
of great people who deliver world-class thinking and work for Integer's clients.

MICHAEL RIVERA ,

NICOLE LEMAIRE ,

Executive Vice President,
Creative
Rivera has more than 20 years
of experience in digital, brand
and shopper marketing and leads Integer's
creative department in the Midwest office,
overseeing client work for Michelin, LG, Pella
Corp. and BFGoodrich.

Vice President of Sales
and Operations
LeMaire leads the experiential
agency division. Through instore events, sampling, mobile tours, guerilla
marketing, street teams and other experiential
marketing tactics, her division showcases retailers, private-label brands and CPGs inside
and outside of the retail space.

NICOLE SOUZA , Senior

Vice President, Network
Business Development
Souza leads network business
development efforts focused
on growth across Integer's U.S. offices. She
has a unique mix of business development,
account management and operations experience working throughout her career with
clients such as Microsoft, Kellogg's, British Airways and Johnson & Johnson.

INTERACTIONS

BHARAT RUPANI,

President, Retail Services
and International
Rupani is responsible for leading Interactions, the largest
global consumer experience marketing company, and has more than 20 years' experience
in developing and expanding brands in both
the consumer product and retail sectors.  

APRIL 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
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