Shopper Marketing - April 2017 - 70

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

I

ELIZABETH FOGERTY,

IN MARKETING SERVICES

VALERIE BERNSTEIN,

Executive Vice President,
Business Development
With more than 15 years of integrated marketing experience,
Bernstein solves business issues with creative
thinking, strategic acumen and a small dose
of dictatorship. She brings forward the best of
the agency, tailoring services to clients' needs
by listening, architecting solutions, and leading teams through onboarding.
DINO DE LEON,

Executive Creative Director
De Leon has spent more than
20 years disrupting the norm
and designing creatively strategic solutions for world-class brands such as
Kellogg's, Dean Foods, Walmart, Starbucks,
Dannon, M&M's/Mars and many more. His
quest is to make the shopping experience for
his clients easier, simpler and more intuitive.
KEN FEATHERSTON,

Executive Vice President,
Chief Inspiration Officer
Featherston has a varied background, having started his career on the creative side as an art director and
then moving to use his strong creative and
story-telling abilities to build strategic planning
as an agency function and shopper marketing
as a discipline.

70

y SHOPPER MARKETING APRIL 2017

Senior Vice President,
Strategic Planning & Insights
With 25 years of integrated
marketing experience, Fogerty's history of performance-driven results
speaks volumes. Responsible for developing
fact-based, insight-driven strategies, her team
inspires great creative that motivates consumers to take action.
LISA KLAUSER ,

President, Consumer
& Shopper Marketing
Klauser is a 22-year CPG veteran with marketing and sales
experience. She spent 19 years at Unilever,
where she led a team of 250+ and had responsibility for shopper solutions, including
category management and shopper marketing, marketing communications, and package
design and development.
HOLLY QUINN, Executive

Vice President, Operations
& Agency Excellence
Quinn brings more than 20
years of knowledge and experience from leading activation agencies.
Tasked with fortifying the agency's operating
systems and providing efficiencies which allow teams to focus on developing even more
vibrant client solutions, she has spearheaded
the agency's transition to the new project
management system.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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