Shopper Marketing - April 2017 - 69

TINA FRANKS,

BARB PFEIFFER ,

Account Director
Franks has 18 years of shopper and integrated promotion experience working with
industry leaders such as Mondelez, Hillshire
Farms, Gallo, P&G and Colgate-Palmolive. She
manages the day-to-day shopper business for
her clients and is responsible for the development of insights-based strategies that support
engaging creative executions of brand, scale
and partnership initiatives.

Account Supervisor
Pfeiffer is a marketing leader
with more than 20 years of experience in shopper marketing,
promotions and special events. She cultivates
insights and translates them into actionable
strategic initiatives which drive consumer engagement. She has a successful work history
with industry leaders including Coca-Cola Co.
and Saks Fifth Avenue, as well as current client, Mondelez International.

MICHELE HUFF,

DAWN PUSKAS,

Vice President,
Client Engagement
With more than 16 years of
marketing management experience, Huff has dedicated the last 10 years to
delivering strategically sound shopper marketing programs for clients such as Kraft, Gallo
and Mondelez International. She specializes in
optimizing brand plans to extend equity and
deliver shopper solutions to regional retailers
in an efficient and effective way.

Account Supervisor
Puskas has spent her career developing successful marketing
programs that create impact
along the consumer decision journey. She is
a strategic thought leader with expertise in
leveraging consumer and shopper insights to
build collaborative, integrated campaigns that
engage the shopper.

LISA NORAT,

Vice President,
Client Engagement
After more than eight years in
the marketing department of
the NBA, Norat took her "A" game to the CPG
arena, where she used her strategic expertise
and unparalleled insight to help build longterm share growth and successful shopper solutions for some of America's biggest, most recognizable brands such as Kraft Heinz and Gallo.

JULIE STEPHENS,

Account Director
Stephens is a results-driven,
award-winning, integrated
marketing professional with
extensive experience in consumer packaged
goods. She is a proactive leader and excels in
developing and managing cross-functional
teams to create highly effective shopper marketing, consumer promotion and partnership/
entertainment activation plans that drive demand, engagement and positive ROI.

APRIL 2017 SHOPPER MARKETING y

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Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
Shopper Marketing - April 2017 - 9
Shopper Marketing - April 2017 - 10
Shopper Marketing - April 2017 - 11
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