Shopper Marketing - April 2017 - 68

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

PETER VIENTO,

JOHN MAKOWSKI,

Executive Creative Director
Viento oversees the creative
teams in North America, while
also maintaining a close oversight over the global creative product for the
agency.

Senior Vice President
and Creative Director
Makowski directs and oversees
all creative services for the
agency's roster of award-winning clients. He
also leads marketing and video-related services for its new sister production company,
Snack Shop.

H

HARVEY

HMT ASSOCIATES

SUE BAILE ,

PATTI CONTI,

Senior Vice President,
Brand Integration Director
Baile oversees and directs all
agency integration of CoverGirl
client services, traffic and production. She is
responsible for all upstream strategic shopper
collaborations as well as end-to-end delivery
with agency partners, suppliers and customer
teams.
KATHY HARVEY,

Founder and President
Harvey launched her agency
Harvey in 1986 with the vision
of bringing retail brands to life.
For the past 30 years, she and her team have
helped reinvent the way brands focus their
marketing efforts, making Harvey one of the
industry's fastest-growing agencies.

68

y SHOPPER MARKETING APRIL 2017

President & CEO
Conti founded the agency
based on her passion for forging innovative solutions for clients while fostering superior teams to be true
indispensable partners. Under her leadership,
she has built a dynamic shopper-focused
brand activation agency dedicated to delivering efficient and impactful programs for
some of America's most loved brands.
RICK EINHAUS,

Executive Vice President
With decades of brand marketing, consumer/shopper
research and comprehensive
sales experience, Einhaus leads the agency's
focus on delivering solutions that are driven
by consumer and shopper insights to ensure
successful brand marketing program planning
and activation.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
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