Shopper Marketing - April 2017 - 66

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

PETER DRAEGER ,

JOE LAMPERTIUS,

CEO, Dusseldorf
Draeger oversees the agency's
Dusseldorf/DACH regional operation, driving integrated and
specific shopper and activation campaigns for
more than 40 local and regional clients.

Global CEO
Lampertius oversees 25 offices
and more than 500+ professionals within the shopper
marketing/activation practice under Grey. The
agency specializes in driving full integrated
campaigns through the line.

SEAN GRAHAM,

Regional Director, LATAM
Graham oversees Grey's Buenos Aires/LATAM regional operation, driving integrated and
specific shopper and activation campaigns for
15 local and regional clients.
ESTHER HEREDIA ,

Managing Lead, Madrid
Heredia oversees the agency's
Madrid/Southern Europe
regional operation, driving
integrated and specific shopper and activation campaigns for more than 30 local and
regional clients.
IRIS HSU, Vice President

Accounts, Hong Kong
Hu oversees account teams in
Grey's Hong Kong operation,
driving integrated and specific
shopper and activation campaigns for 30 local and regional clients.

66

y SHOPPER MARKETING APRIL 2017

ADELINE LEE , CEO,

Hong Kong & Guangzhou
Lee oversees Grey's Hong
Kong/Guangzhou/Singapore/
Greater China regional operation, driving integrated and specific shopper
and activation campaigns for 60 local and
regional clients.
TALITA MYBURG, HOD,

Activations & Experiential
Marketing, South Africa
Myburg oversees account
teams in the agency's Johannesburg operation, driving integrated and
specific shopper and activation campaigns for
10 local and regional clients.
ROB SELLERS,

Managing Director, London
Sellers oversees Grey's London
operation, driving integrated
and specific shopper and activation campaigns for more than 15 local,
regional and global clients.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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