Shopper Marketing - April 2017 - 65

GAIL KAY, Managing

SOCHE PICARD, Managing

Director, Akron
With more than 27 years in
brand activation, Kay brings
a unique understanding that
helps link brand and distribution channel
insights and shopper behaviors to deliver exceptional business results for clients. She plays
a central role in delivering an integrated marketing product across 360 teams comprised
of agencies both within and outside of WPP.

Director, New York
A true integrated marketer,
Picard has 20-plus years of
experience creating holistic, innovative and consolidated brand experiences
for consumers and shoppers. She currently
leads a seven-agency, integrated team bringing subject matter expertise and innovative
thinking to deliver a new benchmark for how
Unilever engages its shoppers.

MARTA LA ROCK ,

CARL PRELLER ,

Chief Strategy Officer,
North America
La Rock has more than 25
years of experience in strategy, feeding her desire to tell authentic brand
stories, forge emotional bonds with people,
build communications for a changing world
and mentor planners. Prior to Geometry, she
worked at JWT as the WPP Team Leader for
the Royal Caribbean account.

Chief Performance Officer,
North America
Preller is responsible for ensuring the delivery of truly cohesive, measurable shopper activation solutions
for clients. Prior to joining Geometry, Preller
spent seven years at Kantar Retail where he
served as managing director in both China
and North America.

SCOTT MCCALLUM,

President of Shopper
Marketing, North America
McCallum has led the creation
of customer and shoppercentric program solutions for several fortune
500 CPG clients. For the past six years, he has
successfully spearheaded Geometry Global's
Shopper Marketing North America practice, as
well as led the agency's engagement across
Kimberly-Clark North America.

GREY
KAREN BARNABY,

Senior Vice President,
North American Accounts
Barnaby oversees the account
teams in North America, while
maintaining a close connection to the global
offices for clients that need that type of coverage.

APRIL 2017 SHOPPER MARKETING y

65



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
Shopper Marketing - April 2017 - 8
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