Shopper Marketing - April 2017 - 60

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

KATHRYN ZAJAC,

HOWARD KLEIN, Senior

Senior Vice President,
Agency
Kathryn leads Epsilon's Wilton,
Connecticut, office where she
puts her 20+ years' experience in data-driven
marketing to work for the agency's shopper
marketing clients.

Vice President, Group
Management Director
Klein's client experience covers more than two decades of
award-winning efforts.

F

FCB/RED

TEDDY BROWN,

Executive Creative Officer
Brown leads all creative teams
across clients and ensures
all creative solutions break
through barriers and influence behavior
change.
MICHELLE DERDERIAN,

Senior Vice President,
Group Management
Director
Derderian's experience in consumer packaged goods spans diverse categories from pet to cereal to health and beauty,
helping to build some of the world's most
beloved brands.

60

y SHOPPER MARKETING APRIL 2017

NICK KRASKA , Director,

Digital Platforms
Kraska leads cross-functional
teams to bring business ideas
to life through digital products
that are based on common sense.
PRADEEP KUMAR ,

Global Data Officer
Kumar is passionate about
finding relevant strategic applications of uncommon predictive data and deriving uncommon insights
from common data for marketing and advertising decisions. He is adept at finding strategic insights that lead to creative campaigns
that resonate with consumers.
TINA MANIKAS,

President
A renowned leader in the
world of shopper marketing
and integrated marketing,
Manikas is an award-winning pioneer and
innovator who has grown FCB/RED into a
leading global agency that drives consumer
behavior change at every point of persuasion
in today's omnichannel world.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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