Shopper Marketing - April 2017 - 58

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

EDGE MARKETING
COURTNEY BIRCHFIELD,

Vice President, Operations
Birchfield brings more than
15 years of shopper marketing experience and insight
into categories ranging from pet food, food
brands & OTCs to produce and meat on the
perimeter. Her expertise lies in creating turnkey, yet strategic shopper marketing solutions
for clients and their customers, sales teams
and broker partners through Edge's Menu
Marketing tool.
FRAN BRINKMAN,

Vice President, Strategic
Planning and Insights
With 19 years of brand, shopper and digital planning expertise, Brinkman brings a valuable perspective
in developing insight-driven, customer-specific retail marketing strategy across the full
breadth of the agency service offering.
HOLLI HORINE ,

Vice President,
Client Services
Horine is a consumer marketing executive with more than
20 years' experience across many channels of
distribution and within many categories, from
CPG to HBC to spirits. She has been involved
in all phases of marketing including strategic
planning and concept development, shopper
marketing and e-commerce marketing.

58

y SHOPPER MARKETING APRIL 2017

MARCELLA OGLESBY,

Vice President,
Creative Director
Oglesby has 16-plus years of
experience in the design industry, ranging from fashion design to interior
design to graphic design. She and her team
develop strategically sound, breakthrough
creative, specializing in shopper marketing
campaigns and consumer engagement.
MICHELE SHIROMA ,

Vice President,
Client Services
Shiroma has been with the
agency for 15 years, working
throughout the organization both in brand
and customer-facing roles. Over the past decade she has led the field in developing strategic shopper marketing plans grounded in
insights across CPG brands, including Unilever
and Smithfield.
ALLISON WELKER ,

Executive Vice President,
General Manager
Welker brings 17 years of traditional agency experience with
a heavy shopper marketing influence, helping
companies like Unilever and Newell Rubbermaid build their shopper discipline.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
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