Shopper Marketing - April 2017 - 56

WHO'S WHO | IN SHOPPER MARKETING AGENCIES

SANDI MCGILL ,

SHANDRA ZURN,

Creative Services Director
McGill brings more than 20
years of wide-ranging experience in both marketing and
design. She leads the agency's talented creative services team in the development of creative and strategic materials that resonate with
both shoppers and consumers to drive results.

Vice President
Zurn partners with clients to
bring creative strategies to life at
retail, resulting in both a sell-in
and sell-through.

GARRETT PLEPEL ,

CEO
With more than 25 years of
brand management, partnership and shopper marketing
experience, Plepel is responsible for the
overall strategic direction and financial management of Collaborative Marketing Group,
as well as leadership of key agency CPG accounts.

CURB CROWSER

E

EASTWEST MARKETING
GROUP

KRISTINA MANGUS,

Vice President,
Account Director
Mangus is a results-oriented
marketing pro with more than
13 years of experience in shopper marketing,
consumer promotions, branding, integrated
planning and execution.
CRAIG MOSER , Vice

CEO
Forbes' 25 years of experience
fuels his passion for retail and
translates to business and creative solutions that heed results.

President, Group Account
Director, Retail Marketing
Moser leads Eastwest's in-store
planning, as well as execution
and digital initiatives. He has been instrumental in the launch and continued operation of
the company's retail-focused discipline.

EMILY STICKLER ,

LOU RAMERY,

DEAN FORBES,

Director of Strategy
Stickler's background in digital
strategy and influencer partnerships is revealing untapped
opportunities for brands to connect authentically in the retail space.

56

y SHOPPER MARKETING APRIL 2017

CEO
Ramery leads the agency in
guiding clients to develop
meaningful brand connections
that maximize customer value.



Table of Contents for the Digital Edition of Shopper Marketing - April 2017

Contents
Shopper Marketing - April 2017 - Intro
Shopper Marketing - April 2017 - 1
Shopper Marketing - April 2017 - 2
Shopper Marketing - April 2017 - 3
Shopper Marketing - April 2017 - Contents
Shopper Marketing - April 2017 - 5
Shopper Marketing - April 2017 - 6
Shopper Marketing - April 2017 - 7
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